A great number of entrepreneurs in the SME sector are wondering how to project their company’s peak performances. They regularly feel like David, who is up against Goliath. Often they compete against multicorporate enterprises that have a by far larger arsenal of marketing tools at their disposal and are able to put pressure on smaller companies by means of offering more favourable prices. But every mid market company possesses something special that renders it exceptional.
The only chance David has to prove himself against Goliath, is to pinpoint that certain something, condense it into only a few words and convey this idea at every touch point. To customers and employees. If this identity is lived for a longer period of time and can be felt with the product as well as with sales and marketing, this will lead to the brand making the difference for mid market companies.
Only then, a brand will be realised and recommended. Only then, mid market companies will gain appeal. And this is precisely what we work for.
Corporate Branding by Spall.macht.Marke addresses
companies who …