ID Inspiration
From ice hockey idol to strong brand: 4 questions for Florence Schelling
Identity development after the end of a career provides answers to the questions: “What drives me, away from sport?” “What do I actually stand for?” and “What does my personal compass for the future look like?”
Combining several cultures in one Brand Identity
Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.
How we fight climate change with re-signing and clear sustainability positioning
How can we create conscientious innovation that helps slow down climate change? This was the question Christopher Spall discussed with Medinge Group during Innovation Week in Oslo.
Key Performance Indicators (KPIs):
Key Performance Indicators (KPIs):
In 198 organisations
Identification and attractiveness increased.
340 persons
in the development of DNA supported.
800 ID Coaches
trained in organizations.
7,300 people in lectures
and in experience days inspired.
over 1000 days
we have invested in our substantial ID analyses for customers.
B2B & B2C
We serve organizations from both worlds in our portfolio.
Corporate Branding
ID Company Brand
Find out what makes your organisation distinctive – for more growth and distance from the competition
ID Employer Brand
Become a sought-after employer with a clear profile – provide direction to your employees and applicants
ID Sustainability Brand
Sharpen your contribution to the environment and society – become a credible green pioneer
Selected references
Personal Branding
Branding for Executives
Find out what makes you an authentic role model – for motivated and satisfied employees
Branding for Personal Development
Unleash your full potential on the right stage – for more energy and appreciation (not only) in everyday working life
Branding for Entrepreneurs
Make the difference with your personality – for meaning, motivation and growth
Selected references
Matthias Steiner
“From Olympic champion to nutrition pioneer”
Florence Schelling
“From hockey star to focus finder”
Manfred Bender
“From professional soccer player to successful entrepreneur”
Kirstin Hennemann
“From Germany’s best to its most reputable shoemaker”