Book “Personal Branding – What turns people into strong brands”

01. Aug 2019

How you can successfully build your own personal brand from within

“What do you stand for?” The authors Christopher Spall and Prof. Dr. Holger J. Schmidt explain the laws of modern branding and adapt them to the needs and specifics of personality development. They illustrate how building your own brand from the inside out can succeed. Thus, after reading this book, the reader can get to the heart of what makes him special and communicate it to others in an authentic and impressive way.

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"When science and practice work closely together, something as useful as Spall and Schmidt's book can emerge. The approach presented is sound, innovative, and highly practical."

Dr. Florian Maier, Head of Strategy & Brand, Jungheinrich AG

"Built on a solid foundation and using smart conversations, Spall and Schmidt set a new standard in people branding that picks up beginners and draws in the more advanced."

Alexander Möthe, Handelsblatt

"Women, read the book 'Personal Branding'! Learn how your own brand can qualify you for a leadership position."

Petra Baumann, Director Corporate Marketing, PHOENIX CONTACT

Three exciting facts about the book

  • Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.

  • Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.

  • Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Prof. Dr. Holger J. Schmidt is Professor of ABWL and Marketing at Koblenz University of Applied Sciences and founder of the Center for Brand Excellence (C-BEX).

Author Prof. Dr. Holger J. Schmidt

Christopher Spall is an expert in brand development for organisations and personalities and head of the brand identity consultancy Spall.macht.Marke in Nuremberg.

Author Christopher Spall

With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.

  • Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
  • Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
  • Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.

With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.

  • Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
  • Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
  • Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Christopher Spall is an expert in brand development for organisations and personalities and head of the brand identity consultancy Spall.macht.Marke in Nuremberg.

Author Christopher Spall

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Personal Branding

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