- More visibility
- More identification
- More turnover
- Easier personnel acquisition
- Less time wasted on ineffective marketing
The “Mission Mauerstein” condenses all the DNA from more than 120 years of history and the drive of the employees at Zapf Daigfuss. So it’s about more than sand-lime bricks. The masonry block category opened the space for a lot of innovation and brought differentiation to the market.
But the Mauerstein mission was much more: Suddenly, the employees’ sense of connection increased, since they were all on the same mission. It was not only on the trucks that you could read Mission Mauerstein from 2017. From answering machine text to targeted marketing activities and training for truck drivers, the shared identity was implemented step by step.
After 3 years, Dr. Zapf wrote us a letter describing how Mission Mauerstein had changed the company and its reputation. That’s when we realized we had created more than a short-lived marketing campaign. We had developed a long-term compass and identification anchor, for employees and customers.
But we went one step further and conveyed the Zapf Daigfuss spirit to applicants. Under the menu “Jobs for progress makers” we show applicants what is special about Zapf Daigfuss as an employer. Since then, the employer brand has facilitated access to personnel and clearly explains why someone should work at Zapf Daigfuss of all companies:
“Zapf Daigfuss is the first address for doers who are looking for a personally familiar working atmosphere and tangible progress in northern Bavaria.”
The bottom line is that the company has now been working with our brand identity and strategy since 2016.
But what makes us especially happy is that Dr. Zapf still writes a handwritten card every Christmas describing the progress that has been made possible by our work.
Thank you dear Mr. Dr. Zapf for your connection and appreciation! And continued success on the masonry mission!