From ice hockey idol to strong brand: 4 questions for Florence Schelling

From ice hockey idol to strong brand: 4 questions for Florence Schelling

Florence Schelling

The brand

As goalkeeper for the Swiss national ice hockey team, Florence Schelling took part in four Winter Olympics and eleven World Championships, winning bronze once each. In 2018, the Zurich native ended her career as a professional athlete. Since then, she has been active as a sports official and speaker, among other things.

The starting situation

Daily training and competitions often determine the daily routine of professional athletes throughout their entire careers. Afterwards, however, many questions arise: “What drives me, apart from sports?” “What do I actually stand for?” and “What does my personal compass for the future look like?”

In order to find answers to this question, we were allowed to accompany Florence Schelling in her identity development in the spring of 2022.
What she takes away from this and what advice she has for people who want to become a strong brand in an authentic way, she reveals in the interview.

The interview was conducted by Julian Schwab.

Deeper insights into the book “Personal Branding”.

Book Personal Branding by Christopher Spall

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Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

We are committed to the Peak Performer Foundation for fostering the next generation of peak performers. In the Kids Camps, children and adolescents learn the joy of performing – through games, fun, and real role models. Christopher Spall actively supports the foundation as its Managing Director.

Your journey to a distinctive brand starts here

From politician to strong brand: Wolfgang Bosbach tells us what’s important

From politician to strong brand: Wolfgang Bosbach tells us what’s important

One personality has always stood out from the gray mass of politicians: Wolfgang Bosbach is considered one of the most high-profile and popular German politicians. He was born in Bergisch Gladbach in 1952 and joined the CDU in 1972. After his secondary school leaving certificate, an apprenticeship as a retail salesman and a position as the manager of a supermarket, he took his A-levels on the second educational path and studied law at the University of Cologne, graduating with the 2nd state examination. Since 1991 he has been working as a lawyer in the law firm Winter Rechtsanwälte in Bergisch-Gladbach. From 1994 to 2013, he was directly elected to the German Bundestag in the Rheinisch-Bergisch district without interruption, where he held numerous offices. He did not run again in his constituency in the 2017 federal election.

In the interview with the CDU man, it becomes clear what makes a strong personality brand. The conversation provides valuable impetus for all development seekers – whether politically active or not – who want to do better.

Strong politician brand Wolfgang Bosbach

People don’t just want to see a killer train. They also want to know which direction it’s going. Otherwise, they won’t get on.

Wolfgang Bosbach

Mr. Bosbach, although you have never held a ministerial office, you are regarded across party lines as one of the most high-profile and popular German politicians. To what do you attribute this personal success?

To decades of political work in very different political offices. First at the local level, then for the last 23 years at the federal level. I was also deputy state chairman of the CDU in North Rhine-Westphalia for some time. And in these almost five decades, the citizens have had the opportunity to get a picture of the politician, but also of the person Wolfgang Bosbach. And the frequent media appearances have certainly helped me become well-known over the years, even without state office.

Transparency

What is particularly important for the external image of a politician? How do you ‘come across’ well?

So, first of all, I have what may be in some people’s eyes an old-fashioned view that it’s difficult to advise a politician on how to give and behave in public because I firmly believe that people have an infallible sense of whether someone is being authentic or whether someone is trying to play a certain role. The decisive factor is the combination of competence and language. Even after 46 years of political work, I still have to read, read, read every day – learn, learn, learn, in other words, learn, and be prepared to keep learning. And perhaps also to correct oneself if one had misjudgments once in the past. In this way, one acquires expertise. However, competence alone will not help you if you are unable to communicate your political beliefs in language that can be understood. Politicians often tend to lecture the public rather than explain why they take what stance.

Authenticity

How firmly definable and tenable is one’s vision as a politician in a business characterized by deals and compromises?

Over the decades, disillusionment sets in. There is the classic phrase: “Politics is about drilling thick boards”. I would add: I had to work my way through whole forests in the course of my political life. If one does not achieve one’s political goal, or does not achieve it at first go, then one should at least make an effort to get a little closer to the goal by way of compromise. Under no circumstances should you run in the opposite direction.

Credibility

Between 2012 and 2016, you were the German politician who participated in the most talk shows, according to your Wikipedia entry. How did you prepare for such political talks? Did you train that or is that just something that is given to you?

Perhaps the good Lord has already given me the talent to formulate a text in such a way that it is actually understood. That people know what is meant. I know many colleagues in politics who formulate things in such a complicated way that you believe you are witnessing a revelation. But in the end it is completely open which position the politician will take now. […] Preparation in the sense that you learn, almost like an actor, a certain role that you then portray on a talk show goes wrong. And the preparation was always a factual preparation, so focused on numbers, dates and facts, depending on the topic. And that in a talk show you make an effort to clearly express why you take which particular political stance. So not only to explain that you are for or against or what you intend to do, but also what the supporting motives are, what the factual arguments are, why you take a certain position.

Clarity

You are regarded as a politician of clear words, which is another reason why you were not always a comfortable deputy for your party leaders. In a position such as yours, how do you manage the balancing act between party presidency and your own convictions if there are ever differences in this respect?

I am in the fortunate position of being able to say that I only represent CDU positions or positions that were once CDU positions. The only thing I could really be accused of is not being able to change my mind fast enough. Whenever controversial debates arose, on issues such as the euro or refugee policy, I could always say that this was once the CDU’s stance on these issues. I still consider this to be correct for the following reasons. Angela Merkel has actually always accepted that, even if we did not agree on these points. And – I think she knows this too – I have never lied to her. I have never cheated on them. I have never made a secret of my opinion. I have never voted secretly other than publicly. She could rely on me. So with me, she always knew where she was at [lacht]. That I was considered a nursing case, yes I believe that immediately [lacht], or as a problem case or as a Quergeist, as the mirror wrote. I believe that immediately. But Angela Merkel would never say he betrayed us.

Reliability

Is a “clear edge” trainable or do you get it in the cradle?

I think that’s where politics meets personality. I couldn’t sleep well if I couldn’t express myself clearly. And I would not be able to conduct the thousands of correspondence that I still have with citizens today if I were not sure of my position. Not “certain” in the sense of infallible, nor “certain” in the sense of “only my opinion is the one I allow to stand”, but “certain” in the sense that I really have formed a well-founded opinion after a thorough process of consideration, which I hold out of conviction, not by chance.

Posture

Mr. Bosbach, thank you very much for this very interesting interview.

The interview with Wolfgang Bosbach was conducted by Prof. Holger J. Schmidt.

Strong personality brand: What matters?

Identity development as a key

The strong personal brand is the pointed expression of what makes a person unmistakable. The development of one’s own distinctive identity makes this distinctiveness tangible. Only if we know our own identity, we can also explain it to others.

Our process for developing identity in individuals is based on a unique matching of self-image and external image. In this way, we avoid building the identity as a wishful image. Strong personality brands are based on a strong external image. This makes them sustainably credible and perceived as authentic.

The benefit of strong personality brands

Such a polished profile leads to a more self-confident appearance, more focused action and, as a consequence, more success. A strong personality brand develops from its inner compass. It does not imitate, but unfolds its own distinctiveness and has model character.

Identity development exposes one’s inner drive and makes visible where I can make a difference. And it answers the question of what I want to achieve and leave behind in life.

Strong personality brands always convey transparency, authenticity, credibility, clarity, reliability and attitude. Developing and discovering one’s own identity and thus becoming a personal brand is valuable for anyone who can and wants to make a difference with their personality – whether a politician, consultant, salesperson or entrepreneur.

Developing one’s own distinctive identity into a clear profile is the key for all development seekers who want to do better.

The detailed interview with Wolfgang Bosbach can be found in the book “Personal Branding – What makes people strong brands” by Christopher Spall.

Credits: Sven Teschke/WikiMedia Commons

Deeper insights into the book “Personal Branding”.

Book Personal Branding by Christopher Spall

Immerse yourself in Personal Branding

Personal Branding

MarkenPraxis Blog

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

We are committed to the Peak Performer Foundation for fostering the next generation of peak performers. In the Kids Camps, children and adolescents learn the joy of performing – through games, fun, and real role models. Christopher Spall actively supports the foundation as its Managing Director.

Your journey to a distinctive brand starts here

Giving the corporate brand a face is an insanely powerful signal

Giving the corporate brand a face is an insanely powerful signal

Together with his cousin Christina Dietmayr, Timo Burger is the third generation to run the family business Burgis Knödelliebe in Neumarkt in the Upper Palatinate. He is responsible for sales, logistics and marketing. He recognized early on that a great opportunity lies in CEO branding and is therefore a busy brand ambassador under the pseudonym Knödel-Insider – whether on the web via social media or at events such as the Munich Oktoberfest.

Timo Burger, Burgi's love of nodules

“The personality brand serves the corporate brand.

Timo Burger

The interview with Timo Burger was conducted by Christopher Spall.

Mr. Burger, you like to appear in public, for example showing yourself with meadow landlords at the Munich Oktoberfest. What do you expect from this?

I hope that our Burgis brand will become known more quickly. As the owner, I identify 100 percent with the Burgis brand, so I can also be an effective public presence for the brand and maintain direct contact with customers and make new contacts.

Which values of your family business are particularly important to you? And how do you live these values in your daily CEO life?

Handshake quality is particularly important to me – my word is my bond. For me, this also expresses straightforwardness and commitment. But it also shows that you always meet at eye level. When an employee asks me what they should do, I ask back what they suggest. In 90 percent of the cases, the employee says what I would do. This shows me that the values of Burgis, which we exemplify in the management, are also internalized by the employees and that we act very coherently together. In addition, I exemplify our Burgis brand core values day after day or make them visible in public through my activities. We are a family business that is deeply connected to its homeland and does not compromise on its dumplings. We are obsessed with the best quality, are always on the go and come up with something new around the dumpling. In short, Burgis stands for nodular love, and love comes from trust.

Do you have a strategy for your personal marketing that you stick to, or do you just spontaneously grab the opportunities that come your way?

First of all, I have to ask myself: Who am I? Where do I want to go? Where do I want to go with my company? Only when I have that, can I decide whether I want to additionally reinforce that with my personality. Our company produces food products. There, as I said, it’s all about trust. If I as a person fit the company’s brand, then I can reinforce that. So I choose events that fit the brand to be present there. In the process, I also always ask myself: Where do I have the greatest effect? You mentioned the Oktoberfest. I show up there because the event is incredibly positive. The festival and partly the meadow hosts themselves are brands. When you are associated with these brands, you benefit from that reputation.

(…)

The boss is the company’s first and most important brand ambassador – and yes, already inclusive.

How important do you think CEO branding should be for medium-sized companies?

It’s just a huge opportunity. Everyone should consider whether or not to take advantage of this opportunity. Giving the brand a face is an insanely powerful signal. We SMEs should have the courage to seize this opportunity. If it’s not the boss behind the brand, who is? He is the first and most important brand ambassador – and yes, already inclusive.

No testimonial can embody our company as authentically as I do. I live Knödelliebe. As a boss, you have to reflect the company values, otherwise there will be no harmonious effect on the outside. Of course, it must suit you to be present very often, but also internally you cannot underestimate the effect of the CEO branding. No one is born a brand. And just like with other disciplines in the profession, you have to deal with your impact. One’s own appearance does not have to be perfect, it has to be genuine.

Everyone is a brand. Whether he wants to or not. If I don’t do it consciously, others shape my brand.

Many CEOs doubt whether it makes sense at all to link their own face with the corporate brand, and tend to be cautious about their public presence. In the process, I encounter the same fears over and over again. One of them is to make yourself vulnerable. Another, that negative news about oneself could rub off on the company. What advice do you have for these CEOs?

That depends on your private life, of course (laughs). But seriously, fears often result from your own experience. But for the topic of brands, we need openness to new things. However, one point should be kept in mind: Envy. You have to think about what you’re doing. Should I really show off my Ferrari? The car must also match the brand. Just like the restaurant I go to. But I have to pay attention to that anyway. Whether I make a conscious decision to develop my brand. After all, everyone is a brand. Whether he wants to or not. If I don’t do it consciously, others shape my brand. Personally, I prefer to take something in hand before I let others steer

Is there another reason to do personal branding as a CEO?

Personal branding helps make a crucial difference because you help make your company even more visible. For example, it affects how the company is viewed by potential employees. The young generation in particular wants to have faces to the brand. I’m also very approachable as a person and brand ambassador: I sit with food bloggers at the Wiesn and learn firsthand how they use our products, and I build a long-term relationship with them. This is what personal branding makes possible in the first place.

What skills or prerequisites should a CEO basically have in order to successfully drive forward the development of his or her own brand?

Personal branding is the freestyle, which requires a stable company. So first fulfill the duty and then hone the external effect. The basis is one’s own awareness of the brand. I have to look deeply at what my brand stands for in the first place and how I can express that as a person. A brand is more than just colorful pictures. Of course, you should regularly think outside the box and keep an eye on what the competition is doing without copying others. For me, self-confidence is also a prerequisite for successful personal branding. But that doesn’t mean you have to be vocal about your brand. It is rather a “being aware of oneself”.

(…)

How do you see the connection between your personality brand and your company’s brand?

I see myself as a brand ambassador for Burgis. That’s my role. I helped develop the brand and also my role. Mr. Hipp has shown how it works. You can feel the values he exemplifies. Even if that’s not everyone’s cup of tea. Brand also means being able to deal with the consequence of not pleasing everyone.

(…)

What role does the CEO’s personality play in the search for suitable personnel in times of a shortage of skilled workers?

It’s great for that. People are looking for orientation. They want a person who is a role model, who is reliable. Therefore, CEO branding is a huge opportunity for attracting suitable personnel. It is also helpful for the employees who have been with the company for a long time. If they trust you, they’ll walk through fire when the going gets tough.

(…)

What other advice can you give to managers and board members?

Absolutely make brand, because they are one anyway, and this is a huge opportunity for themselves and for the company. So it’s part of the job. If you don’t do that as a CEO, you’re doing a bad job.

(…)

Mr. Burger, thank you very much for your extraordinarily clear insights.

The complete interview can be found in the book “Personal Branding – What makes people strong brands” by Christopher Spall.

Deeper insights into the book “Personal Branding”.

Book Personal Branding by Christopher Spall

Immerse yourself in Personal Branding

Personal Branding

MarkenPraxis Blog

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

We are committed to the Peak Performer Foundation for fostering the next generation of peak performers. In the Kids Camps, children and adolescents learn the joy of performing – through games, fun, and real role models. Christopher Spall actively supports the foundation as its Managing Director.

Your journey to a distinctive brand starts here

From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann

From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann

Strong brand Kirstin Hennemann

About the person

Kirstin Hennemann completed the development work for her brand in 2015. Since then, she has moved her Berlin custom shoemaking business to larger premises. Fortunately, the familiar atmosphere of the old store has taken her to Prenzlauer Berg. After several television appearances and media exposure, her shoes went on world tour for the first time in 2018. In this interview, she reveals how she specifically works with her brand in practice and what brand positioning as a personality has brought her to the bottom line.

I think I’ve been much more intentional about using what makes me and my custom shoemaking since then.

Kirstin Hennemann

You defined your personality brand in 2015. What did you do with it?

The question is: What has it done to me? I think I’ve been much more intentional about using what makes me and my custom shoemaking since then. When I look at the guiding principles today that we developed together, sometimes I still think, “Is that really you?” But the next moment I realize that I can stand by my strengths. Yes, that’s me.

You see yourself as THE shoe wish granter. How do you actually live that?

I remain eager to experiment. And I try to make decisions in the best interests of my client, even beyond my own ideological boundaries. For example, I don’t wear pumps, but if someone wants to, why not?

I think about all decisions: Is this a good fit for me?

I try – perhaps unlike other shoemakers – to emphasize less the traditional. I believe that there should be no limits to individuality.

How do you leverage your brand for external exposure?

I have completely changed the website. In this, the guidelines that have emerged from my identity are a great help to me. You’re constantly presenting yourself somewhere somehow.

Before appearing on TV, I took a quick look at my brand and the individual building blocks beforehand. That’s why it’s totally good to have a clear direction

When I present the custom shoemaker, I now always use the motto: “Unique pieces handmade in Berlin”. And I now wear my trademark rooster much more confidently on the outside. It is sewn into each shoe. There have even been customers who have asked if they could have the tap on the outside of the shoe.

What has professional brand development brought you in concrete terms?

That was very clarifying for me.

I think I dare more. We have increased our prices significantly. Since then, we have simply been able to convey the value better. I think it’s a good thing that I did. Otherwise, I wouldn’t have been able to do it that way.

What advice would you give to someone who also wants to become a brand in an authentic way?

It takes someone to hold a mirror up to you. If you can somehow afford it, you should get support. And if not, then still. And he or she should definitely wear good shoes on the way to the brand.

The interview with Kirstin Hennemann was conducted by Christopher Spall.

The detailed development story of Kirstin Hennemann can be found in the book “Personal Branding – What makes people strong brands” by Christopher Spall.

Deeper insights into the book “Personal Branding”.

Book Personal Branding by Christopher Spall

Immerse yourself in Personal Branding

Personal Branding

MarkenPraxis Blog

Your journey to a distinctive brand starts here

From sales manager to strong brand: Heiko Lemke – a manager with attitude

From sales manager to strong brand: Heiko Lemke – a manager with attitude

Heiko Lemke is sales manager at Wütschner Fahrzeugteile GmbH. Wütschner – with today 450 employees at 21 locations in Germany – distributes automotive spare parts and accessories to workshops. Lemke, a native of Lower Saxony, grew up in the Lüneburg Heath. Today he is married and has three children. On his professional path, he has always been driven by his will to create. This is the only way to explain why he left his favorite city of Hamburg to seek a new professional challenge in Schweinfurt in northern Bavaria. There, he worked for the automotive supplier ZF Friedrichhafen AG prior to his current assignment, where his responsibilities included the development of workshop concepts.

Strong brand Heiko Lemke

“The journey to becoming a strong brand started with myself.”

Heiko Lemke

The interview with Heiko Lemke was conducted by Christopher Spall.

Mr. Lemke, you went through the process of developing your personality brand in coaching in several steps. Why did you decide to embark on this path in 2014?

I had taken up the position of sales manager at the beginning of 2014. For me, that meant significantly more responsibility. Before that, I had already attended leadership seminars. But a lot of what I learned there was not really tangible. A lot of it was simply theoretical and could only be partially implemented in a credible way. I wanted to know how to lead authentically and tangibly in practice.

What were your expectations when you got involved back then?

To be honest, I didn’t know what was coming. In any case, I expected to be given tools to manage staff and establish myself in the new company. I was also concerned with building trust with my employees and my customers. So the journey to becoming a strong brand started with myself. In retrospect, this sounds downright logical.

And how did it feel when it really started?

When it started, I was quite surprised. I was expecting us to get right into content. By this I mean classic role models and how to use them as a personality brand. Instead, we got into analyzing my personality. So the journey to becoming a strong brand started with myself. In retrospect, this sounds downright logical. At that time, however, I did not have this understanding.

I no longer have to think about what others expect of me.

Now there are truly easier, more superficial, ways to approach the topic of personality branding. Looking back, what benefit did this in-depth analysis have for you?

I was aware of some values, but not others. But the main benefit for me was another: I had never consciously worked with my values. Which value do I want to reinforce? Which one do I want to use in a somewhat measured way? In which situations and with which people is which value particularly important? This step was very important for me. Until then, I had used my distinctive strengths only partially and very intuitively. Now I use them systematically. Actually, we didn’t develop anything, we just brought to the surface something that was already there.

What does your brand mission “Generate appreciation for all that every employee does every day” mean to you as a sales manager?

For me, my brand mission is a journey. I try to follow this path in my day-to-day business so that I don’t lose sight of my goals. What’s it all about? When I follow my mission, other things fall in the back. But never the subject of appreciation. Because that is my mission. That’s how I stay focused. I’m just much further along than I was four years ago.

Based on your brand mission, you have developed a 2020 program. What is behind it?

For me, the program sums up all the actions that matter in the implementation of my brand identity. What do I want to move, on the human level, but also in the market development on the customer side? What to do internally and externally? There are three major goals behind the brand mission. And we have backed each of these major goals with concrete measures. This is my roadmap that gives me direction.

The brand coaching was a big step towards myself. I feel that every day in my work.

You’ve been working with your personal branding strategy for some time now. How has working with the brand tools affected you personally?

What helped me the most was being able to consciously grasp my values. And to deal with it in everyday life. There is no before and after in my view. Because I am still in a process of development. In this respect, there is no after. I personally find it difficult to notice the change in myself. But one thing is indisputably clear to me: I am much more settled. I can already draw on experience in the use of the brand modules and thus use them in an optimized way. I’m just much further along than I was four years ago. The brand coaching was a big step towards myself. I feel that every day in my work.

What advice would you give to other leaders who want to leverage their own identity even more to build a good reputation?

Look at yourself. And use what makes you tick. This makes you look authentic. This is how you can distinguish yourself from apparently comparable people. Beyond that, I would recommend putting aside the classic leadership and style guides. Stop imitating any standards or other people. Instead, work on your own identity and awareness as a brand. In any case, this is the more authentic and therefore better way for me.

Mr. Lemke, thank you very much for this interview.

The complete interview with deeper insights into the development process can be found in the book “Personal Branding – What makes people strong brands” by Christopher Spall. There, Heiko Lemke also reports, among other things, on how he uses his personality brand today in contact with customers and in the selection of new employees.

Deeper insights into the book “Personal Branding”.

Book Personal Branding by Christopher Spall

Immerse yourself in Personal Branding

Personal Branding

MarkenPraxis Blog

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

We are committed to the Peak Performer Foundation for fostering the next generation of peak performers. In the Kids Camps, children and adolescents learn the joy of performing – through games, fun, and real role models. Christopher Spall actively supports the foundation as its Managing Director.

Your journey to a distinctive brand starts here

“Good, you see it differently.” Personal Branding at Cofinpro AG

“Good, you see it differently.” Personal Branding at Cofinpro AG

Personal branding is an essential factor at Cofinpro AG so that the consultants can use their individuality. Christopher Spall interviewed board member Christine Martin.
A graduate in business administration with more than 15 years of consulting experience with financial service providers, she worked for a global corporation before moving to consulting for a DAX-listed company. She is a co-founder of Cofinpro AG with headquarters in Frankfurt am Main. Cofinpro is a management, specialist and technology consultancy specializing in Germany’s leading banks and capital management companies. There, Christine Martin has been a member of the Executive Board since 2013 and in this role is responsible, among other things, for corporate and HR strategy as well as the company’s central divisions.

Christine Martin

Our employees are energized.

Christine Martin

At Cofinpro, they have developed a target consultant profile. It says they are “not looking for stereotypical consultants.” What is it all about?

When we started at Cofinpro, we noticed that consultants often walked around like they were licked and acted in an almost stereotypical manner in the client. We were a little bit about saying to our customers, “We’re individuals doing the work with you.” We want to be more relaxed in our cooperation and thus create a benefit for the customer. For us at Cofinpro, a key factor in enabling our consultants to leverage their individuality is personal branding.

You have been training your consultants to become personality brands since 2016. What do you expect from this?

Everyone has an effect on his environment with his personality. We believe: sovereignty in appearance leads to trust just as much as professional competence. Trust determines whether customers are satisfied and recommend us. An objective external assessment is very important for one’s own personal sovereignty. This creates an important self-reflection. Each participant puts his identity on paper, an identity that is not clear to everyone beforehand. If you were to set up a blanket concept like that, I don’t think it would work. The reference to one’s own identity makes the difference. That’s what’s so exciting about the approach.

In the meantime, do you have any empirical value as to which types of employees are most helped by such a development program? Are there differences in terms of experience levels and characters?

Yes. More experienced colleagues know more quickly what they stand for. They had an easier time being specific about what made them tick. But they too have had eye-opening facets reflected about them. As a result, colleagues with more professional and management experience also gain important insights. The young colleagues are given a viewing angle that they have never had before. You come out of training in a euphoric mood. And then it also depends on whether someone is more introverted or extroverted. Introverted colleagues gain self-confidence above all. That’s a big win in consulting. For them personally. And directly for us as a company. Extroverted colleagues get further facets of their personality illuminated. Thus, they can use them in addition to their conscious strengths and make them their own. Regardless of this, the training helps each of our employees because they get a chance to look at themselves from a different angle.

Employees who have gone through personal branding develop a higher tolerance for the individuality of their counterparts. This increased understanding makes for better collaboration.

Do you see any impact on the motivation of employees who have received training in personal branding?

Our employees appear “energetically charged”. I feel a sense of drive. Moreover, I also see that they refer to it in their daily professional life. For example, if someone has identified empowering people as their drive, they will now reinforce that and focus their activities on that. The action changes. In addition: If someone acts according to his personal drive, then he also does his job well. He feels better about it.

The interview with Christine Martin was conducted by Christopher Spall.

Deeper insights into the book “Personal Branding”.

Book Personal Branding by Christopher Spall

Immerse yourself in Personal Branding

Personal Branding

MarkenPraxis Blog

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review

We are committed to the Peak Performer Foundation for fostering the next generation of peak performers. In the Kids Camps, children and adolescents learn the joy of performing – through games, fun, and real role models. Christopher Spall actively supports the foundation as its Managing Director.

Your journey to a distinctive brand starts here

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