The starting situation
In early 2021, we received an inquiry: Brand identity development for a true innovation. A cutting board that can be kept at a constant temperature between 0-70° Celsius thanks to a heating/cooling unit. Developed and produced by the German mid-sized company LENSER Filtration from Senden near Ulm. The idea came from Managing Director Georg Börste and chef Simon Nordhoff.
The company LENSER Filtration works, as the name implies, in filtration technology for industrial applications. LENSER has a lot of experience with food-safe processing of plastics, but until now has been working far from the refined world of catering and hospitality.