Purpose and sustainability strategy: IKEA changes the way we live
Medinge Group study: What factors determine core purpose?
Medinge Group conducted a research study in January 2022 to identify companies around the world that are addressing social and environmental issues and surveyed senior executives at these companies. The goal of the management study was to find out how companies can do the right thing and be profitable in the process. This allowed us to better understand the role of corporate purpose, the influence of various stakeholders, the challenges of implementation, and the importance of brands with a conscience.
Our research has found that there are multiple ways to discover a brand’s core purpose, and that the drivers of an individual brand’s core purpose are highly dependent on corporate structure, stakeholder influence, and industry.
How companies can do the right thing and be profitable
Five influencing factors
People from across the company really want their company […] to be part of the solution to major global challenges.
Deeper insights into the Medinge Group
Immerse yourself in ID Sustainability Brand
ID Summer Camp: How trailblazing ideas and solidarity grow in nature
Growing companies need a shared identity as a clear compass. That’s why we and our long-term client EIZO Technologies went to our ID Summer Camp on Ammersee for three days.
Chameo Board: From product innovation to a strong brand
What makes our new brand unmistakable and who is our message intended for?
IMPACKT: How brands position themselves credibly on sustainability
Almost every suitcase manufacturer claims to have sustainable suitcases on offer – how can the brand differentiate itself from others?