Development stories
The Brand Check: Harris vs. Trump
Together with a team of four brand and identity experts, we have taken a close look at the presidential candidates over the last few months – in the four election-deciding categories. Our brand check is a kaleidoscope of insights that shows who is the stronger brand. And what it really takes for Harris to win.
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From CEO to crisis expert for people and technology: 3 questions for CEO Thorsten Logemann
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From ice hockey idol to strong brand: 4 questions for Florence Schelling
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From politician to strong brand: Wolfgang Bosbach tells us what’s important
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Giving the corporate brand a face is an insanely powerful signal
From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann
In the interview, the custom shoemaker reveals how she specifically works with her brand in practice.
From sales manager to strong brand: Heiko Lemke – a manager with attitude
When the Hamburg native started his new job as sales manager, he wanted to know how he could lead authentically and tangibly in practice.
“Good, you see it differently.” Personal Branding at Cofinpro AG
At Cofinpro AG, personal branding is a key factor in enabling consultants to leverage their individuality, CEO Christine Martin tells us in an interview.
Practice Interview Personal Branding in 90 Seconds with Joachim Butterweck
Joachim Butterweck, Team Leader Cofinpro AG: “I believe this should be a must-attend event for anyone who values making clear what they stand for.”