Three practical tools for strong brands in the post-Corona world
Corona has not fundamentally changed everything. But a lot of things mixed up. How do brands strategically position themselves during this time and take advantage of the push for tomorrow’s innovations? Questions that are not only relevant for the start-up “MC E-Bike”. This lecture provides concrete answers. And he shows how brands can authentically use the topic of sustainability as “the new premium” for themselves. All brand builders also get a guide on how organizations can find a compass in times of change – for more clarity and appeal to customers, employees and applicants.
“Inspiring to the point. Tailwind and a sense of optimism for our MC E-Bike brand.”
Jörg Simon, Sales Management MC E-Bike
Image source: Angelina Fröscher
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Lecture Review
How we fight climate change with re-signing and clear sustainability positioning
How can we create conscientious innovation that helps slow down climate change? This was the question Christopher Spall discussed with Medinge Group during Innovation Week in Oslo.
The seven principles for achieving peak performance
Christopher Spall spoke at the Rotary Club Bayerwald-Zwiesel about the genesis of the principles and how they are passed on to children and young people through the Peak Performer Foundation.
Authentic self-development in three steps
The inspirational lecture for the Marketing Club Rhein-Mosel e.V. made it vividly clear that personal branding is about much more than self-marketing.