Three practical tools for strong brands in the post-Corona world
19. Nov 2021
Corona has not fundamentally changed everything. But a lot of things mixed up. How do brands strategically position themselves during this time and take advantage of the push for tomorrow’s innovations? Questions that are not only relevant for the start-up “MC E-Bike”. This lecture provides concrete answers. And he shows how brands can authentically use the topic of sustainability as “the new premium” for themselves. All brand builders also get a guide on how organizations can find a compass in times of change – for more clarity and appeal to customers, employees and applicants.
“Inspiring to the point. Tailwind and a sense of optimism for our MC E-Bike brand.”