ID Corporate Brand
What makes your company distinctive?Developing a brand identity
Rooting brand identity internally
Brand identity brought to life on the outside
Developing a brand identity
Finding your position with the ID Audit for corporate brands
Where are you along your journey to becoming a strong corporate brand? With our ID Audit for corporate brands, we start by analysing your brand bit-by- bit, in-depth and at the causal level. We reveal the key capabilities and obstacles and how they relate to your corporate identity, and then develop concrete measures you can implement immediately. Our ID Audit is a concise way for you to find out how you can strengthen your identiy, meaning and attractiveness.
How your organisation grows into a strong brand from within
Every company has something that makes it unique and unmistakable. What is the unmistakable DNA of your organisation? How do you differentiate yourself in an ever-changing competitive environment? What is the valuable purpose of your organisation? Discover the clear positioning for your desirable and meaningful brand and how to reach the heart of it.
Develop identity
With our ID analysis we carve out the unmistakable essence of your brand.
Sharpen profile
We examine your future vision for your strong brand and hone it to its essence.
Feel attraction
We translate the results of your brand development into a practical course of action that goes far beyond marketing.
Our 3 steps
ID process for corporate brands
We do not completely re-invent your brand, but focus on your unmistakable identity.
To do that, we use the tools of the most valuable brands of our time, and adapt them to your specifities. In order to assure them to identify with the brand, we always involve your employees, across all departments and hierarchies.
Your benefits:
- Substantive results with a focus on your company’s DNA
- Higher identification with the brand on the part of your employees through intensive involvement
- Desirability increases as you learn from the best
- Practical implementation with simple rules
Our 3 steps
ID process for corporate brands
We do not completely re-invent your brand, but focus on your unmistakable identity.
To do that, we use the tools of the most valuable brands of our time, and adapt them to your specifities. In order to assure them to identify with the brand, we always involve your employees, across all departments and hierarchies.
Your benefits:
- Substantive results with a focus on your company’s DNA
- Higher identification with the brand on the part of your employees through intensive involvement
- Desirability increases as you learn from the best
- Practical implementation with simple rules
Develop identity
With our ID analysis we carve out the unmistakable essence of your brand.
Sharpen profile
We examine your future vision for your strong brand and hone it to its essence.
Feel attraction
We translate the results of your brand development into a practical course of action that goes far beyond marketing.
The development of the brand
EIZO Technologies
“The clarity we gained through working with Spall Brand Identity Consulting is now the foundation of our growth, both today and in the future.”
Andy Kürz, Managing Director EIZO Technologies
Rooting brand identity internally
Brands are made during day-to-day work – how to implement your ID successfully
The initiative of a few managers is not enough to ensure that the newly developed brand identity can actually be implemented. To truly and lastingly inspire customers and employees alike with your own brand, it must be brought to life and made tangible, step by step, in all areas of the organisation.
24-month action plan
Together, we translate your brand’s identity into tangible actions and measures for every area of your organisation. From product development to sales. With this implementation plan and our experience from over 100 successful brand projects, we enable your employees to root the brand in everything they do to create lasting effects.
The big kick-off event for the implementation:
The brand experience day
For a brand to become tangible, people have to be able to experience it with their senses. That goes above all for the implementers (meaning your own employees) themselves. Because a brand is definetly not just a strategy. During the brand experience day, we reveal the brand identity we have developed and encourage all employees to experience it playfully in hands-on and creative workshops. The brand experience day is the big kick-off event for the implementation. It’s how we generate relevance for the brand among your employees, and create the necessary practical connection to their own day-to-day work.
Success through brand ambassadors
All too often, decision-makers manage their brands strictly through their marketing, even though the driving force behind brand management is found in the ranks of their own employees. This is why we train your employees to really carry a torch for your brand. As brand ambassadors they embody the brand identity, support others with doing the same, and are in a position to promote the implementation in the entire organisation.
24-month action plan
Together, we translate your brand’s identity into tangible actions and measures for every area of your organisation. From product development to sales. With this implementation plan and our experience from over 100 successful brand projects, we enable your employees to root the brand in everything they do to create lasting effects.
The big kick-off event for the implementation:
The brand experience day
For a brand to become tangible, people have to be able to experience it with their senses. That goes above all for the implementers (meaning your own employees) themselves. Because a brand is definetly not just a strategy. During the brand experience day, we reveal the brand identity we have developed and encourage all employees to experience it playfully in hands-on and creative workshops. The brand experience day is the big kick-off event for the implementation. It’s how we generate relevance for the brand among your employees, and create the necessary practical connection to their own day-to-day work.
Success through brand ambassadors
All too often, decision-makers manage their brands strictly through their marketing, even though the driving force behind brand management is found in the ranks of their own employees. This is why we train your employees to really carry a torch for your brand. As brand ambassadors they embody the brand identity, support others with doing the same, and are in a position to promote the implementation in the entire organisation.
The kick-off for the implementation at Securiton Deutschland
“Now every employee can verbalise what makes Securiton unique.”
Horst Geiser, Managing Director Securiton Germany
Brand identity brought to life on the outside
Steering your organisation’s brand from the same mould
Strong brands know what makes them attractive. When the brand identity of an organisation is honed to its essence, we use it to build a reliable compass for your brand management. We work with you to develop a few simple guidelines that will help with the complex orchestration during day-to-day operations.
Whether social media, product design or sales presentation – when all decisions are reconciled with the DNA of a brand, a clear signature becomes tangible and everyone can experience it. From reception to the CEO. This is how you steer your brand across all playing fields and campaigns – always from the same mould.
The noticeable upturn of the cult brand Almdudler
“We have doubled the sales of the Almdudler glass bottle.”
Thomas Horack, Sales Manager international Almdudler
Development stories
Combining several cultures in one Brand Identity
Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.
ID Summer Camp: How trailblazing ideas and solidarity grow in nature
Growing companies need a shared identity as a clear compass. That’s why we and our long-term client EIZO Technologies went to our ID Summer Camp on Ammersee for three days.
The Pfinder Story: From Hidden Champion to Strong Brand
Two different fields of business. Two different target groups. Lots of history. A hazy brand image. How can this be turned into a clear positioning and brand strategy for the future?
Your journey to a distinctive brand starts here
How we increase the external attractiveness of your brand
1. Establish contact point management
We identify and prioritize all contact points where the brand promise can be made tangible.
2. Optimize the moments of truth
We optimize the most important contact points in terms of the brand.
3. Train application
We train everyone involved to implement the brand and live it in everyday life.
4. Communicate brand
We create brand-centric and inspiring texts for all relevant touchpoints.
5. Control implementation
We support you with supervision and control of your design or advertising agency