ID Corporate Brand

What makes your company distinctive?

Developing a brand identity

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Rooting brand identity internally

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Brand identity brought to life on the outside

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Develop brand identity

Finding your position with the ID Audit for corporate brands

Where are you along your journey to becoming a strong corporate brand? With our ID Audit for corporate brands, we initially analyse your brand bit by bit, in-depth and at the causal level. We reveal the key potentials and obstacles and how they relate to your corporate identity, and then develop concrete measures you can implement immediately. Our ID Audit is a concise way for you to find out how you can promote more identification, meaning and attractiveness.

 

How your organisation grows into a strong brand from within

Every company has something that makes it unique and unmistakable. What is the unmistakable DNA of your organisation? How do you differentiate yourself in an ever-changing competitive environment? What is the valuable purpose of your organisation? Discover the clear positioning for your desirable and meaningful brand and sharpen it to a point.

Developing identity

With our ID analysis we carve out the unmistakable essence of your brand.

Sharpening your profile

We examine your future vision for your strong brand and hone it to a point.

Feeling the attraction

We translate the results of your brand development into a practical course of action that goes far beyond marketing.

Our 3-step
ID process for corporate brands

We do not completely re-invent your brand, but focus on your unmistakable identity.
To do that, we use the tools of the most valuable brands of our time, and adapt them radically to your particulars. For more identification, we always involve your employees, across all departments and hierarchies.

Your benefit:
  • Substantial results with a focus on your company’s DNA
  • Greater identification of your staff because of intensive involvement
  • Desirability increases as you learn from the best
  • Practical implementation with simple rules

Our 3-step
ID process for corporate brands

We do not completely re-invent your brand, but focus on your unmistakable identity.
To do that, we use the tools of the most valuable brands of our time, and adapt them radically to your particulars. For more identification, we always involve your employees, across all departments and hierarchies.

Your benefit:
  • Substantial results with a focus on your company’s DNA
  • Greater identification of your staff because of intensive involvement
  • Desirability increases as you learn from the best
  • Practical implementation with simple rules

Developing identity

With our ID analysis we carve out the unmistakable essence of your brand.

Sharpening your profile

We examine your future vision for your strong brand and hone it to a point.

Feeling the attraction

We translate the results of your brand development into a practical course of action that goes far beyond marketing.

The development of the brand
EIZO Technologies

“The clarity we gained through working with Spall Brand Identity Consulting is now the foundation of our growth, both today and in the future.”

Andy Kürz, Managing Director EIZO Technologies

EIZO Technologies corporate brand

Rooting brand identity internally

Brands are made during day-to-day work – how to implement your ID successfully

The initiative of a few managers is not enough to ensure that the newly developed brand identity can actually be implemented. To truly and lastingly inspire customers and employees alike with your own brand, it must be brought to life and made tangible, step by step, in all areas of the organisation.

Christine Martin

24-month action plan

Together, we translate your brand’s identity into tangible actions and measures for every area of your organisation. From product development to sales. With this implementation plan and our experience from over 100 successful brand projects, we enable your employees to root the brand in everything they do to create lasting effects.

The big kick-off event for the implementation:
The brand experience day

For a brand to become tangible, people have to be able to experience it with their senses. That goes above all for the implementers (meaning your own employees) themselves. Because a brand is by no means just a strategy. During the brand experience day, we reveal the brand identity we have developed and encourage all employees experience it playfully in hands-on and creative workshops. The brand experience day is the big kick-off event for the implementation. It’s how we generate relevance for the brand among your employees, and create the necessary practical connection to their own day-to-day work.

Christine Martin

Success through brand ambassadors

All too often, decision-makers manage their brands strictly through their marketing, even though the driving force behind brand management is found in the ranks of their own employees. This is why we train your employees to really carry a torch for your brand. As brand ambassadors they embody the brand identity, support others with doing the same, and are in a position to promote the implementation in the entire organisation.

24-month action plan

To truly and lastingly inspire customers and employees alike with your own brand, it must be brought to life and made tangible, step by step, in all areas of the organisation. From product development to sales. With this implementation plan and our experience from over 100 successful brand projects, we enable your employees to root the brand in everything they do to create lasting effects.

The big kick-off event for the implementation:
The brand experience day

For a brand to become tangible, people have to be able to experience it with their senses. That goes above all for the implementers (meaning your own employees) themselves. Because a brand is by no means just a strategy. During the brand experience day, we reveal the brand identity we have developed and encourage all employees experience it playfully in hands-on and creative workshops. The brand experience day is the big kick-off event for the implementation. It’s how we generate relevance for the brand among your employees, and create the necessary practical connection to their own day-to-day work.

Success through brand ambassadors

All too often, decision-makers manage their brands strictly through their marketing, even though the driving force behind brand management is found in the ranks of their own employees. This is why we train your employees to really carry a torch for your brand. As brand ambassadors they embody the brand identity, support others with doing the same, and are in a position to promote the implementation in the entire organisation.

The kick-off for the implementation at Securiton Deutschland

“Now every employee can verbalise what makes Securiton unique.”

Horst Geiser, Managing Director Securiton Germany

Brand identity brought to life on the outside

Steering your organisation’s brand all from one mould

Strong brands know what makes them attractive. When the brand identity of an organisation is honed to a point, we use it to build a reliable compass for your brand management. We work with you to develop a few simple guidelines that will help with the complex orchestration during day-to-day operations.

Whether social media, product design or sales presentation – when all decisions are reconciled with the DNA of a brand, a clear signature becomes tangible and everyone can experience it. From reception to the CEO. This is how you steer your brand across all playing fields and campaigns – all from one mould.

The noticeable upturn of the cult brand Almdudler

“We have doubled the sales of the Almdudler glass bottle.”

Thomas Horack, Sales Manager international Almdudler

Almdudler

Development stories

Your journey to becoming an unmistakable brand starts here

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