ID Employer Brand
Why should someone work for you rather than anyone else?Developing an employer brand
Retaining employees and inspiring applicants
Developing an employer brand
Become a desirable employer with a clear profile
Attracting outstanding applicants and retaining employees long term are the foundations of tomorrow’s growth. A strong employer brand helps you set the stage, because every employer has something that makes them unique.
These days, companies vie for employees, not the other way around. Strong employer brands can tell applicants exactly why they should work for them, instead of a competitor.
Organisations that know what makes them unique and desirable as an employer have a compass for developing their own culture, independently of particular individuals. This creates a sense of community and pride as employees identify themselves with the employer brand. Strong employer brands are attractive beyond the pay grade. Their radiance gives high performers a clear picture of why it makes sense to stay.
Discover the unmistakable DNA of your organisation.
Identity development
With our ID analysis, we carve out the unmistakable core of your employer brand.
Sharpen profile
We hone your vision for your strong employer brand.
Feel attraction
We translate the results of the employer brand development into tangible activities that attract applicants and foster employee loyalty.
Our 3-step
ID process for employer brands
We reveal what defines you as an employer. Together with your employer positioning you receive all the tools you need to sharpen your brand profile. Ideas for change are implemented directly at the relevant points. For a consistent experience that starts with your employer profile in social media and continues throughout the entire hiring process all the way to the interview.
Your benefits:
- Consistent appearance from social media profile to employment contract
- Proud and inspired employees
- Targeted approach of suitable applicants
Our 3-step
ID process for employer brands
We reveal what defines you as an employer. Together with your employer positioning you receive all the tools you need to sharpen your brand profile. Ideas for change are implemented directly at the relevant points. For a consistent experience that starts with your employer profile in social media and continues throughout the entire hiring process all the way to the interview.
Your benefits:
- Consistent appearance from social media profile to employment contract
- Proud and inspired employees
- Targeted approach of suitable applicants
Identity development
With our ID analysis, we carve out the unmistakable core of your employer brand.
Sharpen profile
We hone your vision for your strong employer brand.
Feel attraction
We translate the results of the employer brand development into tangible activities that attract applicants and foster employee loyalty.
The development of the employer brand EIZO Technologies
EIZO Technologies is the No. 1 for top-of-the-line visualisation solutions. But at their location in Geretsried south of Munich, the world market leader competes for qualified staff with countless other companies, many of them big-name corporations. We significantly increased the mid-sized company’s attractiveness as an employer.
Retaining employees
Make it tangible for your employees what makes you special as an employer
Once organisations develop a strong employer brand, they know what makes them attractive to their employees. Now it is time to implement this identity at every relevant touchpoint within the organisation. As well as great ideas, this requires consistency above all else.
Employees must be able to feel the identity at any time, from their daily work to their annual review. Only in this way can the special features of the employer generate attractiveness and long-term loyalty.
Turn your special features into arguments that convince your applicants
Finding suitable talent is a real challenge.
As a strong employer brand, organisations know what makes them attractive to applicants. Now it is time to implement this identity at every relevant touchpoint along the application process. As well as great ideas, this requires consistency above all else.
Applicants must be able to feel the identity from the vacancy ad to signing the employment contract. This is how the employer’s unique character can be communicated to applicants and convince them to join the company.
inspire applicants
inspire applicants
Turn your special features into arguments that convince your applicants
Finding suitable talent is a real challenge.
As a strong employer brand, organisations know what makes them attractive to applicants. Now it is time to implement this identity at every relevant touchpoint along the application process. As well as great ideas, this requires consistency above all else.
Applicants must be able to feel the identity from the vacancy ad to signing the employment contract. This is how the employer’s unique character can be communicated to applicants and convince them to join the company.
“Mission Mauerstein” for a strong employer brand
“Developing our brand from within and then wrapping it all up into two words, that is an artform!”
Dr. Hannes Zapf, Personally Liable Partner Zapf KG
Development stories
EIZO Technologies: From production company to attractive employer
Employer brand development is designed to make headhunters obsolete, to retain top performers and to build a framework for growth.
The Zapf Daigfuss Story: How the world’s oldest sand-lime brick became a strong brand
What was particularly interesting: They wanted a brand identity that united the achievements of four generations with the innovative spirit of today. For a clear strategy in the future.
Your journey to a distinctive brand starts here
How we create applicant and employee experiences
from one cast
1. Establish contact point management
We identify and prioritize all relavant touchpoints along the candidate and employee journey.
2. Optimize the moments of truth
We optimize the moments of truth with clear employer brand rules in line with the employer promise.
3. Train application
We empower all HR managers to live the employer brand in everyday life and thus act as role models.
4. Communicate brand
We assist in customizing relevant applicant and employee touch points. From the job advertisement to the employee interview.