ID Employer Brand

Why should someone work for you rather than anyone else?

Developing an employer brand

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Retaining employees and inspiring applicants

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Developing an employer brand

ID Positioning

Become a desired employer with a clear profile

Attracting outstanding applicants and retaining employees long term are the foundations of tomorrow’s growth. A strong employer brand helps you set the stage, because every employer has something that makes them unique.

These days, companies vie for employees, not the other way around. Strong employer brands can tell applicants exactly why they should hire them instead of a competitor.

Organisations that know what makes them unique and desirable as an employer have a compass for developing their own culture, independently of individuals. This creates a sense of community, identification and pride. Strong employer brands are attractive beyond the pay grade. Their radiance gives high performers a clear picture of why it makes sense to stay.

Discover the unmistakable DNA of your organisation.

Developing identity

With our ID analysis, we carve out the unmistakable core of your employer brand.

Sharpening your profile

We hone your vision for your strong employer brand to a point.

Feeling attraction

We translate the results of the employer brand development into tangible activities that attract applicants and foster employee loyalty.

Our 3-step
ID process for employer brands

We reveal what defines you as an employer. Together with your employer positioning you receive all the tools you need to sharpen your brand profile. Ideas for change are implemented directly at the relevant points. For a consistent experience that starts with your employer profile in the social media and continues throughout the entire hiring process all the way to the interview.

Your benefit:
  • Consistent appearance from social media profile to employment contract
  • Proud and inspired employees
  • Targeted approach of suitable applicants

Our 3-step
ID process for employer brands

We reveal what defines you as an employer. Together with your employer positioning you receive all the tools you need to sharpen your brand profile. Ideas for change are implemented directly at the relevant points. For a consistent experience that starts with your employer profile in the social media and continues throughout the entire hiring process all the way to the interview.

Your benefit:
  • Consistent appearance from social media profile to employment contract
  • Proud and inspired employees
  • Targeted approach of suitable applicants

Developing identity

With our ID analysis, we carve out the unmistakable core of your employer brand.

Sharpening your profile

We hone your vision for your strong employer brand to a point.

Feeling attraction

We translate the results of the employer brand development into tangible activities that attract applicants and foster employee loyalty.

The development of the employer brand EIZO Technologies

EIZO Technologies is the No. 1 for top-of-the-line visualisation solutions. But at their location in Geretsried south of Munich, the world market leader competes for qualified staff with countless other companies, many of them big-name corporations. We significantly increased the mid-sized company’s attractiveness as an employer.

Employer Brand

Retaining employees

Let your staff experience your unique performance first hand

Once organisations develop a strong employer brand, they know what makes them attractive to their employees. Now it is time to implement this identity at every relevant touchpoint within the enterprise. This takes – apart from good ideas – consistency above all else.

Employees must be able to feel the identity any time, from their daily work to their annual review. It’s how the employer’s unique character can create attractiveness and form long-term relationships.

Turn your special performances into convincing arguments

Finding suitable talent is a real challenge.

As a strong employer brand, organisations know what makes them attractive to applicants. Now it is time to implement this identity at every relevant touchpoint along the application process. This takes – apart from good ideas – consistency above all else.

Applicants must be able to feel the identity from the vacancy ad to signing the employment contract. It’s how the employer’s unique character can work on the applicants and convince them to join the company.

Inspiring applicants

Inspiring applicants

Turn your special performances into convincing arguments

Finding suitable talent is a real challenge.

As a strong employer brand, organisations know what makes them attractive to applicants. Now it is time to implement this identity at every relevant touchpoint along the application process. This takes – apart from good ideas – consistency above all else.

Applicants must be able to feel the identity from the vacancy ad to signing the employment contract. It’s how the employer’s unique character can work on the applicants and convince them to join the company.

“Mission Mauerstein” for a strong employer brand

“Developing our brand from within and then wrapping it all up into two words, that is an artform!”

Dr. Hannes Zapf, General Partner Zapf KG

Hannes Zapf_Zapf Daigfuss

Development stories

Your journey to becoming an unmistakable brand starts here

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