ID Sustainability Brand
How do you explain your contribution to the environment and society in one sentence?Developing your sustainability strategy
Medinge Group
Developing sustainability strategy
Become a credible green pioneer
How do you explain your contribution to the environment and society in one sentence?
Applicants expect an answer to this question, and they expect it before they apply. Customers make their purchase decision dependent on this. Loyalty and pride are created among employees through sustainable and future-oriented actions.
Good reasons to become a green pioneer now. However, this cannot be achieved with individual measures, but with a strategy and the necessary approach towards towards sustainability.
We combine the success mechanisms of green pioneers like Patagonia or Frosch and adapt them rigorously to the specifities of your organisation. In this way, we initiate measures with which you first become a sustainable pioneer in your own actions – a sustainability brand. And then in the minds of others.
Developing identity
We analyze your current sustainability commitment in the fields of ecology, social responsibility and economy and find out what resonates with employees and customers.
Sharpening your profile
We get to the heart of your future contribution and make your future idea tangible with a strong vision for sustainability.
Feeling the attractiveness
We equip you with clear principles for everyday communication and define how this will translate to consistent, sustainable activitiess. Lived from the CEO to the working student.
Our 3-step
ID process for Sustainability Brands
We don’t paint you green, we build your sustainability brand on credible excellence. By bundling your activities into a powerful story, your commitment becomes clearly perceptible. The laws of nature serve as our model.
Your benefits:
- Authenticity instead of greenwashing
- A realistic description of your aim
- Concrete ideas to get started
- The success mechanisms of green pioneers
- The know-how of world-leading thought leaders
Our 3-step
ID process for Sustainability Brands
We don’t paint you green, we build your sustainability brand on credible excellence. By bundling your activities into a powerful story, your commitment becomes apparent. The laws of nature serve as our model.
Your benefits:
- Authenticity instead of greenwashing
- A realistic description of your aim
- Concrete ideas to get started
- The success mechanisms of green pioneers
- The know-how of world-leading thought leaders
Developing identity
We analyze your current sustainability commitment in the fields of ecology, social responsibility and economy and find out what resonates with employees and customers.
Sharpening your profile
We get to the heart of your future contribution and make your future idea tangible with a strong vision for sustainability.
Feeling the attractiveness
We equip you with clear principles for everyday communication and define how this will translate to consistent, sustainable activitiess. Lived from the CEO to the working student.
Development stories
How we fight climate change with re-signing and clear sustainability positioning
How can we create conscientious innovation that helps slow down climate change? This was the question Christopher Spall discussed with Medinge Group during Innovation Week in Oslo.
From chocolate to a strong brand: Tony’s Cocolonely – 100% free from modern slavery
One brand that doesn’t plant trees but is still considered a sustainable pioneer is Tony’s Chocolonely.
Medinge Group Think Tank
We develop brands with conscience
Christopher Spall is a member of the Medinge Group. The Medinge Group is an interdisciplinary, international group of brand experts and visionaries from around the world. The primary goal of the think tank, which was founded over twenty years ago, is to promote humanity and sustainability in organisations and thus establish brands with a conscience.
Therefore, our customers do not only not benefit from the experience gained from more than a hundred brand projects we have undertaken, but also from the scientific, research and practical findings contributed by more than thirty other pioneers supporting brands with a conscience.
A brand with a conscience
- thinks differently
- anchors sustainable thinking at the core of what it does
- has a higher purpose that creates value for all
- promotes authentic leadership
- follows its inner drive
- understands growth and success not as an end in themselves, but as a contribution to a better society
Development stories
Purpose and sustainability strategy: IKEA changes the way we live
Do brands choose to have a purpose, a core purpose, or is it forced upon them?