ID Employer Brand

Why would anyone want to work for you, of all people?

Developing Employer Brand

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Retain employees & inspire applicants

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Developing Employer Brand

ID Positioning

Become a sought-after employer with a clear profile

Attracting outstanding applicants and retaining employees for the long term are the foundations for tomorrow’s growth. As a strong employer brand, you create the prerequisites for this, because every employer has something that makes them unmistakable.

Today, companies apply for employees, not the other way around. Strong employer brands can tell applicants exactly why they should hire them instead of a competitor.

Organizations that know what makes them unique and desirable as employers have a compass for building their own culture, independent of individuals. This creates a sense of “we”, identification and pride. Strong employer brands are attractive beyond salary. Their radiance makes high performers feel why it makes sense to stay.

Discover your organisation’s distinctive DNA.

Develop identity

With our ID analysis, we dig out the unmistakable essence of your employer brand.

Sharpen profile

We bring your future idea for your strong employer brand to the point.

Feel attraction

We translate the employer branding process results into tangible actions that attract applicants and retain employees.

Our 3 steps
ID process for employer brands

We uncover what makes you stand out as an employer. Along with your employer positioning, you get all the tools you need to profile your brand. We implement change ideas directly at the decisive points. For a coherent experience, starting with the employer profile on social media, through the recruitment phase, to the employee interview.

Your benefits:
  • Coherent appearance from social media profile to employment contract
  • Proud and enthusiastic employees
  • Targeted approach to suitable applicants

Our 3 steps
ID process for employer brands

We uncover what makes you stand out as an employer. Along with your employer positioning, you get all the tools you need to profile your brand. We implement change ideas directly at the decisive points. For a coherent experience, starting with the employer profile on social media, through the recruitment phase, to the employee interview.   

Your benefits:
  • Coherent appearance from social media profile to employment contract
  • Proud and enthusiastic employees
  • Targeted approach to suitable applicants

Develop identity

With our ID analysis, we dig out the unmistakable essence of your employer brand.

Sharpen profile

We bring your future idea for your strong employer brand to the point.

Feel attraction

We translate the employer branding process results into tangible actions that attract applicants and retain employees.

Employer Branding with EIZO Technologies

EIZO Technologies is the #1 provider of non-standard visualization solutions. But the world market leader for air traffic control based in Geretsried in the south of munich is competing for skilled workers with countless other companies, many of them well-known corporations. We have significantly increased the attractiveness of the medium-sized company as an employer. 

Employer Brand

Retain employees

Make your special achievements tangible for employees

By becoming a strong employer brand, organizations know what makes them attractive to their employees. The task now is to implement this identity at every relevant point of contact in the company. This requires – in addition to good ideas – especially consistency.

Employees need to feel the identity at all times, from the daily work routine to the performance review. Only in this way can the special features of the employer generate attractiveness and long-term loyalty. 

Turn your special achievements into convincing arguments

Finding suitable applicants is a real challenge.

As a strong employer brand, organizations know what makes them attractive to applicants. The task now is to implement this identity at every relevant point of contact in the application process. This requires – in addition to good ideas – especially consistency.

Applicants must feel the identity from the job advertisement to the signing of the contract. Only in this way can the special features of the employer work and convince.

Inspire applicants

Inspire applicants

Turn your special achievements into convincing arguments

Finding suitable applicants is a real challenge.

As a strong employer brand, organizations know what makes them attractive to applicants. The task now is to implement this identity at every relevant point of contact in the application process. This requires – in addition to good ideas – especially consistency.

Applicants must feel the identity from the job advertisement to the signing of the contract. Only in this way can the special features of the employer work and convince.

With “Mission Mauerstein” to a strong employer brand

“Developing the brand out of ourselves and putting it all into two words at the end is an art!”

Dr. Hannes Zapf, General Partner Zapf KG

Hannes Zapf_Zapf Daigfuss

Development stories

Your journey to a distinctive brand starts here

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