TESTING ID Sustainability Brand

How do you explain your contribution to the environment and society in one sentence?

Developing sustainability strategy

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Medinge Group

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Developing sustainability strategy

Sustainability brand

Become a credible green pioneer

How do you explain your contribution to the environment and society in one sentence?

Applicants expect an answer to this question, and they expect it before they apply. Customers make their purchase decision dependent on this. Loyalty and pride are created among employees through sustainable and future-oriented actions.
Good reasons to become a green pioneer now. However, this cannot be achieved with individual measures, but with a strategy and the corresponding attitude to the topic of sustainability.

We combine the success mechanisms of green pioneers like Patagonia or Frosch and radically adapt them to the peculiarities of your organization. In this way, we initiate measures with which you first become a sustainable pioneer in your own actions – a sustainability brand. And then in the minds of others.

Develop identity

We analyze your current sustainability commitment in the fields of ecology, social responsibility and economy and find out what resonates with employees and customers.

Sharpen profile

We get to the heart of your future contribution and make your future idea tangible with a strong sustainability vision.

Feel attraction

We equip you with clear principles for everyday communication and concretely define how consistent sustainable action emerges. Lived from the CEO to the working student.

Our 3 steps
ID process for Sustainability Brands

We don’t paint you green, we build your sustainability brand on credible excellence. By bundling your activities into a powerful story, your commitment becomes clearly perceptible. The laws of nature serve as our model.

 

Your benefits:

  • Authenticity instead of greenwashing
  • A realistic target picture
  • Concrete ideas to get started
  • The success mechanisms of green pioneers    
  • The know-how of world-leading thought leaders 

Our 3 steps
ID process for Sustainability Brands

We don’t paint you green, we build your sustainability brand on credible excellence. By bundling your activities into a powerful story, your commitment becomes clearly perceptible. The laws of nature serve as our model. 

 

Your benefits:

  • Authenticity instead of greenwashing
  • A realistic target picture
  • Concrete ideas to get started
  • The success mechanisms of green pioneers    
  • The know-how of world-leading thought leaders 

Develop identity

We analyze your current sustainability commitment in the fields of ecology, social responsibility and economy and find out what resonates with employees and customers.

Sharpen profile

We get to the heart of your future contribution and make your future idea tangible with a strong sustainability vision.

Feel attraction

We equip you with clear principles for everyday communication and concretely define how consistent sustainable action emerges. Lived from the CEO to the working student.

Development stories

Medinge Group Think Tank

ID Sustainability Audit

We develop brands with conscience

Christopher Spall is a member of the Medinge Group. The Medinge Group is an interdisciplinary, international group of brand experts and visionaries from around the world. The primary goal of the think tank, which was founded over twenty years ago, is to promote humanity and sustainability in organizations and thus establish brands with a conscience.

Thus, our customers do not only benefit from experience gained of our more than one hundred own brand projects, but also from the findings of science, research and practice contributed by more than thirty other pioneers for brands with a conscience.

A brand with a conscience

  • thinks differently
  • Anchors sustainable thinking at the core of what it does
  • Has a higher purpose that creates value for all
  • Promotes authentic leadership
  • Follows its inner drive
  • Understands growth and success not as an end in themselves, but as a contribution to a better society
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Development stories

Your journey to a distinctive brand starts here

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