About the person
Kirstin Hennemann completed the development work for her brand in 2015. Since then, she has moved her Berlin custom shoemaking business to larger premises. Fortunately, the familiar atmosphere of the old store has taken her to Prenzlauer Berg. After several television appearances and media exposure, her shoes went on world tour for the first time in 2018. In this interview, she reveals how she specifically works with her brand in practice and what brand positioning as a personality has brought her to the bottom line.