The initial situation
travelite & TITAN have been offering suitcases made from recycled materials for some time. In the German market, both brands are No. 2 after Samsonite, and many people know the brands. TITAN even produces individual series in Germany with high-quality plastic from Austria. All cases are now so far matured that the durability is more than sufficient. But the people of Hamburg have a problem: almost every suitcase manufacturer now claims to have sustainable suitcases on offer. In addition, the dependence on suppliers from China ensures that individual brands have little chance to develop material innovations. In addition, many consumers have developed a seventh sense for greenwashing and travel is not sustainable per se. But sustainability means more than selling suitcases made from recycled materials. That’s why the family-owned company decided to establish IMPACKT, a new, sustainable D2C suitcase brand that takes into account all three pillars of sustainability (social, ecological, economic).