ID Summer Camp: How trailblazing ideas and solidarity grow in nature
The starting situation
Growing companies need a shared identity as a clear compass. That’s why we got out of the daily humdrum and out into nature with our client EIZO Technologies, the world market leader for visualization solutions in air traffic control. We all spent three inspiring days at our ID Summer Camp on the Ammersee in Bavaria. Watch the video to see what came out of it, and what Germany’s oldest boating school has to do with it.
The success story of EIZO Technologies
Immerse yourself in Corporate Branding
MarkenPraxis Blog
The Brand Check: Harris vs. Trump
Together with a team of four brand and identity experts, we have taken a close look at the presidential candidates over the last few months – in the four election-deciding categories. Our brand check is a kaleidoscope of insights that shows who is the stronger brand. And what it really takes for Harris to win.
From CEO to crisis expert for people and technology: 3 questions for CEO Thorsten Logemann
The CEO of intersoft consulting services AG Thorsten Logemann summarizes the result of his identity development process as follows. “I have a clear compass for my content on LinkedIn. After a short time, I felt that my “identity” resonated with people.”
Combining several cultures in one Brand Identity
Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.