ID Summer Camp: How trailblazing ideas and solidarity grow in nature
The starting situation
Growing companies need a shared identity as a clear compass. That’s why we got out of the daily humdrum and out into nature with our client EIZO Technologies, the world market leader for visualization solutions in air traffic control. We all spent three inspiring days at our ID Summer Camp on the Ammersee in Bavaria. Watch the video to see what came out of it, and what Germany’s oldest boating school has to do with it.
The success story of EIZO Technologies
Immerse yourself in Corporate Branding
MarkenPraxis Blog
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Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.
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Two different fields of business. Two different target groups. Lots of history. A hazy brand image. How can this be turned into a clear positioning and brand strategy for the future?