Lectures & Publications
Plain language meets foresightPress articles & MarkenPraxis Blog
Lectures
Books
Currently in the press
Brand retreat for NIVEA: How a detox treatment brings more focus during growth
The brand NIVEA is withstanding the economic challenges of our time. We took a closer look at their brand management for Handelsblatt magazine.
Why cosmetics brands rely on personalization
Christopher Spall explains in an interview with Handelsblatt what opportunities this opens up for consumers.
MarkenPraxis Blog
ID Summer Camp: How trailblazing ideas and solidarity grow in nature
Growing companies need a shared identity as a clear compass. That’s why we and our long-term client EIZO Technologies went to our ID Summer Camp on Ammersee for three days.
Chameo Board: From product innovation to a strong brand
What makes our new brand unmistakable and who is our message intended for?
IMPACKT: How brands position themselves credibly on sustainability
Almost every suitcase manufacturer claims to have sustainable suitcases on offer – how can the brand differentiate itself from others?
Six exciting and inspiring plain language lectures by Spall Brand Consulting
Our interactive talks on identity and brand are refreshingly different. Because they are alive with plain language rather than empty phrases. They do more than share strategies: they provide the tools for practical application. And they show that today, strong brands are not built by giving them a superficial polish, but by developing awareness of their identity. What’s special about our lectures: They are bionic, not only because they use the greatest brands of our time as a source of inspiration, but because they draw on nature – the most successful living system in the world. For authentic, natural uniqueness of people and organisations. Delve into our world of identity and brands.
Three practical tools for strong brands in the post-Corona world
How brands are now getting strategically positioned and using the pandemic as an accelerator for tomorrow’s innovations. Plus: How brands can authentically present sustainability as “the new premium”. In short: A guideline for brand makers in these times of transition.
Six simple steps to a strong brand for mid-sized companies
This lecture on brand practice breaks down the notion that only global brands like Apple can benefit from the success strategies of brand management. It shows new ways for mid-sized companies to blossom into desirable brands in six steps – without a fat marketing budget.
Strong Employer Brand for mid-sized companies
Why you should definitely avoid being attractive to all applicants. New answers to the lack of skilled professionals: Some simple steps for mid-sized companies to optimize and control their reputation as an employer.
Virtual brand meets brand “Human”
How do companies authentically present themselves online as a brand? How do managers find a clear profile and at the same time strengthen their company’s reputation?
The Identity Code
Identity is the key to success! It decides how companies and people can be successful from within in the digital age. Because authenticity is the main currency – especially in the digital realm.
Strong brand “I”
We reveal the success patterns of strong personal brands like Jürgen Klopp or Udo Lindenberg. How can managers, freelancers and companies create an impressive and authentic profile? Find out what you stand for, unmistakably, in one sentence. And how you can use that essence for your personal success.
Recent lectures
The seven principles for achieving peak performance
Christopher Spall spoke at the Rotary Club Bayerwald-Zwiesel about the genesis of the principles and how they are passed on to children and young people through the Peak Performer Foundation.
Authentic self-development in three steps
The inspirational lecture for the Marketing Club Rhein-Mosel e.V. made it vividly clear that personal branding is about much more than self-marketing.
Three practical tools for strong brands in the post-Corona world
The talk at startup MC E-Bike gives brand makers a guide on how organizations can find a compass in times of change.
Selected lecture references
What our inspirational lectures are all about
- Individually tailored to the needs of the audience
- Guiding examples from the world’s strongest brands
- Concrete solutions for the challenges of our time
- Practical aids for immediate application
- Lots of ideas on things everyone can do themselves
Books
Personal Branding
Was Menschen zu starken Marken macht (What turns people into strong brands)
Christopher Spall and Holger J. Schmidt
Springer Gabler Publishing House
How you can successfully build your own personal brand from within
No. 1 Brands
Die Erfolgsgeheimnisse starker Marken (Strong brands and the secret to their success)
Technical paper by Christopher Spall
Orell Füssli Publishers / K.-D. Koch (Ed.)
How every organisation can become a No. 1 Brand from within