MarkenPraxis Blog
How we fight climate change with re-signing and clear sustainability positioning
How can we create conscientious innovation that helps slow down climate change? This was the question Christopher Spall discussed with Medinge Group during Innovation Week in Oslo.
How we fight climate change with re-signing and clear sustainability positioning
How can we create conscientious innovation that helps slow down climate change? This was the question Christopher Spall discussed with Medinge Group during Innovation Week in Oslo.
ID Summer Camp: How trailblazing ideas and solidarity grow in nature
Growing companies need a shared identity as a clear compass. That’s why we and our long-term client EIZO Technologies went to our ID Summer Camp on Ammersee for three days.
The Pfinder Story: From Hidden Champion to Strong Brand
Two different fields of business. Two different target groups. Lots of history. A hazy brand image. How can this be turned into a clear positioning and brand strategy for the future?
Frankenwein: How the Soul of the Brand Becomes a Success Factor
The Silvaner and its iconic bottle, the Bocksbeutel, characterize the unmistakable brand identity of Frankenwein. We developed the umbrella brand more than five years ago. How did the brand strategy lead to success?
Chameo Board: From product innovation to a strong brand
What makes our new brand unmistakable and who is our message intended for?
From ice hockey idol to strong brand: 4 questions for Florence Schelling
Identity development after the end of a career provides answers to the questions: “What drives me, away from sport?” “What do I actually stand for?” and “What does my personal compass for the future look like?”
From chocolate to a strong brand: Tony’s Cocolonely – 100% free from modern slavery
One brand that doesn’t plant trees but is still considered a sustainable pioneer is Tony’s Chocolonely.
EIZO Technologies: From production company to attractive employer
Employer brand development is designed to make headhunters obsolete, to retain top performers and to build a framework for growth.
Purpose and sustainability strategy: IKEA changes the way we live
Do brands choose to have a purpose, a core purpose, or is it forced upon them?
From politician to strong brand: Wolfgang Bosbach tells us what’s important
In the interview with the CDU man, it becomes clear what makes a strong personality brand.
Giving the corporate brand a face is an insanely powerful signal
In an interview, Timo Burger, head of the family-owned company Burgis Knödelliebe, tells us what great opportunities lie in CEO branding.
From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann
In the interview, the custom shoemaker reveals how she specifically works with her brand in practice.
From sales manager to strong brand: Heiko Lemke – a manager with attitude
When the Hamburg native started his new job as sales manager, he wanted to know how he could lead authentically and tangibly in practice.
“Good, you see it differently.” Personal Branding at Cofinpro AG
At Cofinpro AG, personal branding is a key factor in enabling consultants to leverage their individuality, CEO Christine Martin tells us in an interview.
Practice Interview Personal Branding in 90 Seconds with Joachim Butterweck
Joachim Butterweck, Team Leader Cofinpro AG: “I believe this should be a must-attend event for anyone who values making clear what they stand for.”
The Zapf Daigfuss Story: How the world’s oldest sand-lime brick became a strong brand
What was particularly interesting: They wanted a brand identity that united the achievements of four generations with the innovative spirit of today. For a clear strategy in the future.
Space for movement Fuerth
Through the “Room for Movement” initiative, 270 square meters of unused space was turned into a movement room for 390 people in one year.
The tangible upturn of the Almdudler brand
In our interview, Thomas Horak (Sales Director International) explains the tangible upturn of the Almdudler brand in southern Germany.