Press Releases
How the transformation of traditional brands succeeds
Traditional brands are under great pressure. Some are being squeezed between new trend brands on the one hand and the dictate to save money on the other. How do manufacturers and brands manage to remain relevant for new generations of customers?
Brand retreat for NIVEA: How a detox treatment brings more focus during growth
The brand NIVEA is withstanding the economic challenges of our time. We took a closer look at their brand management for Handelsblatt magazine.
Putin’s wake-up call: Three lessons for an awakening in politics, business and society
How we can prepare for challenges like the pandemic, flooding, and war in Europe.
Why cosmetics brands rely on personalization
Christopher Spall explains in an interview with Handelsblatt what opportunities this opens up for consumers.
Book “Personal Branding – What turns people into strong brands”
How building your own personality brand from the inside out can succeed.