Press releases
Brand retreat for NIVEA: How a detox treatment brings more focus during growth
The brand NIVEA is withstanding the economic challenges of our time. We took a closer look at their brand management for Handelsblatt magazine.
Brand retreat for NIVEA: How a detox treatment brings more focus during growth
The brand NIVEA is withstanding the economic challenges of our time. We took a closer look at their brand management for Handelsblatt magazine.
Putin’s wake-up call: Three lessons for an awakening in politics, business and society
How we can prepare for challenges like the pandemic, flooding, and war in Europe.
Why cosmetics brands rely on personalization
Christopher Spall explains in an interview with Handelsblatt what opportunities this opens up for consumers.
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