What makes us distinctive

Our identity

Our purpose

3

Our positioning

3

Our values & principles

3

Our spirit

3

Our history

3

Our purpose

What we are here for. Three good reasons:

DNA

1. The basic attitude is decisive: Brands must have a purpose

These days, society expects brands to work towards solving the pressing problems of our time. Applicants decide to sign an employment contract depending on whether the company’s attitude matches their values. Employees today expect a meaningful work environment. Customers are increasingly buying brands they can identify with, and which have a clear stance. In short: Stance has become hard currency. That is why everyone needs to be conscious of the purpose of their own actions today – not least so they will still be in demand tomorrow. For only those who feel meaning themselves can convey meaning to others.

2. Organisations and individuals seek a compass in times of change

We live in a time of great change – economically, technologically and socially. Particularly in times of change and growth, organizations, just like people, need direction. If their guiding principle arises from their own attitude, from a powerful idea of the future, then organisations and people are successful from within themselves. They give others orientation in times of change. They leave their own signature. We know from over 10 years of experience: Those who make important decisions based on their own identity never have to chase the ideas and dreams of others.

3. The longing for authenticity and the end of fake marketing

We are all looking for authenticity, want to know what’s behind a brand. But the valuable characteristics of companies and personalities are actually rarely utilized. Too often, the value of what we do is not adequately communicated. The superficial marketing platitudes are no longer believed. Interchangeable mission statements are no longer taken seriously. If they were ever to begin with. Short-term campaigns no longer help. Because something is missing. A tangible DNA. Organizations and individuals sense that true distinctiveness can only emerge from their unique DNA. We uncover this DNA, which we call brand identity, bring it to its essence and anchor it in the minds of the people who count – for your unmistakable signature.

Our drive in one single sentence

We want to find out,
what makes organisations and individuals unmistakeable,
to enable to grow from within.

Our positioning

What makes us distinctive

Positioning

Our mission is to discover how to significantly increase your attractivity and the power of your identity. We do this by delving deeply in the innermost being of a personality or core of an organisation uncovering the character of the brand and establishing its essence. We then enable people to live the brand every day and grow from within. Identity becomes attraction.

We develop unique brands by combining the proven laws of branding with the relevant insights of psychology. Everything we do is inspired by the strategies and problem solving of the most successful living system: our nature. In this way, we help to ensure that personalities and organisations leave a distinctive impression in a natural way.

Spall is the leading identity consultancy for organisations and individuals.

We do not help you seem better,
but to radiate from within.

Our mission

We turn identity

into attraction

Our values and principles

Our Essence

Substantive

Developing a credible identity instead of wishful thinking

Customers repeatedly confirm that we perform the most substantive analysis. Our raw material are your proven achievements, your characteristics and your ideas for the future. Employees and customers are systematically involved in this process. That way, your brand’s core values don’t just fall from the sky, but grow from within based on 360-degree feedback. This is how we ensure maximum credibility. And lasting results.

Human

Consulting with a feel for people and situations

We believe that a consultant should have a clear stance, yet be as adaptable as possible. We approach our customers with this in mind. We speak frankly. But the greatest compliment for us is when we are considered part of the organisation or a close confidant after a short period of time. This requires a good feel for people and situations, a down-to-earth attitude, and courage. With these characteristics, we make the difference. After all, the professional expertise is only the ticket that gets us through the door. How we interact with people is crucial. We are specialized in dealing with a wide variety of people and connecting with them exactly where they are at the moment. That’s why we see ourselves only secondarily as brand and identity specialists. First and foremost, we are people specialists.

Workshop

Feasible

Ideas and strategies are only effective if they are simple enough to implement

This core insight from over 5000 workshops guides us in our work. Perhaps you have already made the experience that 10-line mission statements and 100-page manuals rarely work. That’s why we use the tools of brand engineering to radically simplify complex issues. The key here: condensing. With self-explanatory measures, simple principles and lots of testing in practice. We measure our actions solely by their effectiveness in everyday life. To that end, we actively work with people on the implementation and coach them for a successful change.

Meaningful

Sense instead of self-congratulation

Our results provide meaning and serve as long-term guardrails. We help you not just seem better, but to shine from within. This is how we take your brand to the next level. In case the question arises: We certainly do not want to inspirit people with the knowledge gained. But inspire them. And that conveys one thing above all: meaning.

Identity mining

Of course, we also want to challenge you. Most of all, however, we want to support you.

At our core, we see ourselves as identity miners, bringing to light something from you or your organization that already exists more or less hidden: brand identity. We also do this because we have tremendous fun digging and unwrapping. Oh yes, we also provoke sometimes when it is necessary. But you will know it when we do.

Bionic

In everything we do, we are guided by the most successful living system – nature

Spall Brand Identiy Consulting translates the success principles of nature to the development of brands. This is how we achieve natural distinctiveness instead of an artificial brand profile.

In everything we do, we are guided by the most successful living system:
nature.

Our principles

Jede Organisation und jede Person hat etwas, das sie unverwechselbar macht.

Wir erreichen die Menschen, die zählen, indem wir die Identität einer Marke auf den Punkt bringen. Und nicht nur mit Fakten belegen, sondern mit glaubwürdigen Geschichten zeigen.

Do not invent. Discover.

Brands are created by distilling their natural gifts, beliefs, accomplishments, and passions. First duty: no fibbing!

Erfolgreiche Organisationen entwickeln sich aus einem inneren Kompass heraus.

Markenidentität entsteht in den eigenen Wurzeln. Und niemals in den Erfolgen anderer.

Starke Marken werden im Alltag gemacht.

Wichtiger als die bedeutenden Weichenstellungen sind die vielen tagtäglichen Gelegenheiten ein Markenversprechen unter Beweis zu stellen. Kurz: Machen.

Marken werden nicht in der Werbung, sondern durch Menschen gemacht.

Egal welches Versprechen das Marketing gibt – am Ende sind es die Menschen, die unsere Erfahrungen mit Marken bestimmen. Jeder Mitarbeiter kann die Marke positiv prägen. Grundvoraussetzung: Ein klares, gemeinsames Verständnis der DNA der Marke. Genau hier setzen wir an.

Sei immer du selbst und anders als die anderen.

Die entscheidende Währung jeder Marke ist Echtheit. Es gilt, eine eigene Handschrift zu etablieren, die sich von der Handschrift anderer unterscheidet. So entstehen echte Identifikation und Differenzierung.  

Our spirit

How we work

How we work

Born from within, brought to its essence and made actionable.

At Spall Brand Identity Consulting, we combine two basic attitudes: Franconian down-to-earthness and Silicon Valley belief that anything is possible.

We feel connected to this DNA at the core. But big ideas alone are not enough for us. We want to make big ideas “doable” in the everyday reality of corporate brands and personal brands. There is not one-size fits all blueprint for all projects. We immerse ourselves deeply in every person and every organisation. This is how we develop effective ideas: conceived from within, brought to the point and made possible.

Our 10 principles for meaningful work

  • We firmly believe that every person and every organisation has something distinctive.
  • We give meaning to people and organisations.
  • We want to keep evolving every day. And do it a little better every day.
  • We understand hard work as an essential enabler of success.
  • We make mistakes. And grow because of them.
  • We draw strength from our personal drive.
  • We don’t want to play along, we want to make the difference.
  • We speak plainly – directly, openly and personally.
  • We encourage big leaps that not everyone dares to take.
  • We don’t just get people to think in new ways. We inspire them to do.

Arbeit ist kein Ort mehr, sondern eine Tätigkeit.

Wir sind ein hochspezialisiertes Team an ID Beratern für Marken. Wir pflegen einen offenen Austausch mit intensiver Feedback-Kultur, bei dem jeder seine Ideen einbringen kann.
Das inspiriert uns zu neuen Gedanken, Verbindungen und Projekten jenseits der ausgetretenen Pfade. Jeder arbeitet im passenden Umfeld für die jeweilige Aufgabe. Egal ob am Schreibtisch zuhause, gemütlich auf dem Sofa, konzentriert im Rückzugsraum oder bei einer Diskussion am Stehtisch im Office. Mobiles Arbeiten gibt es bei uns schon seit 2013.

In diesem Video erzählt unser ehemaliger ID Markenberater Julian, was das Besondere an der Arbeit bei und mit Spall.macht.Marke ist.

Unser Office befindet sich an den schönen Pegnitzauen in Nürnberg-Johannis. Das Großraumbüro lädt ein zum Austausch mit anderen Menschen und Fachrichtungen. Unsere Etage teilen wir z. B. mit Arbeitspsychologen. Manchmal braucht es dann doch ein Meeting auf unserer grünen Dachterrasse mit Blick auf das Nürnberger Burgviertel, bevor Komplexes einfach wird.

In diesem Video gibt unser ehemaliger ID Markenberater Julian Einblicke in die Entwicklungsmöglichkeiten durch die Arbeit bei und mit Spall.macht.Marke.

Unser Office befindet sich an den schönen Pegnitzauen in Nürnberg-Johannis. Das Großraumbüro lädt ein zum Austausch mit anderen Menschen und Fachrichtungen. Unsere Etage teilen wir z. B. mit Arbeitspsychologen. Manchmal braucht es dann doch ein Meeting auf unserer grünen Dachterrasse mit Blick auf das Nürnberger Burgviertel, bevor Komplexes einfach wird.

In diesem Video gibt unser ehemaliger ID Markenberater Julian Einblicke in die Entwicklungsmöglichkeiten durch die Arbeit bei und mit Spall.macht.Marke.

Brand ID Consulting

Coaching Session

Exciting brands, corporate cultures and personalities make our everyday lives valuable.

We are always excited to apply our methodology to new companies and personalities.

To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.

Brand ID Consulting

Coaching Session

Exciting brands, corporate cultures and personalities make our everyday lives valuable.

We are always excited to apply our methodology to new companies and personalities.

To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.

Our work

Workshop

People only follow a path permanently if they have found it themselves.

Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.

People only follow a path permanently if they have found it themselves.

Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.

Our work

Workshop

Our history

Where we come from

Your journey to a distinctive brand starts here

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