What makes us distinctive

We live in a time of great change – economically, technologically and socially. Particularly in times of change and growth, organizations, just like people, need direction. If their guiding principle arises from their own attitude, from a powerful idea of the future, then organisations and people are successful from within themselves. They give others orientation in times of change. They leave their own signature. We know from over 10 years of experience: Those who make important decisions based on their own identity never have to chase the ideas and dreams of others.

We are all looking for authenticity, want to know what’s behind a brand. But the valuable characteristics of companies and personalities are actually rarely utilized. Too often, the value of what we do is not adequately communicated. The superficial marketing platitudes are no longer believed. Interchangeable mission statements are no longer taken seriously. If they were ever to begin with. Short-term campaigns no longer help. Because something is missing. A tangible DNA. Organizations and individuals sense that true distinctiveness can only emerge from their unique DNA. We uncover this DNA, which we call brand identity, bring it to its essence and anchor it in the minds of the people who count – for your unmistakable signature.

Consulting with a feel for people and situations

We believe that a consultant should have a clear stance, yet be as adaptable as possible. We approach our customers with this in mind. We speak frankly. But the greatest compliment for us is when we are considered part of the organisation or a close confidant after a short period of time. This requires a good feel for people and situations, a down-to-earth attitude, and courage. With these characteristics, we make the difference. After all, the professional expertise is only the ticket that gets us through the door. How we interact with people is crucial. We are specialized in dealing with a wide variety of people and connecting with them exactly where they are at the moment. That’s why we see ourselves only secondarily as brand and identity specialists. First and foremost, we are people specialists.

Ideas and strategies are only effective if they are simple enough to implement

This core insight from over 5000 workshops guides us in our work. Perhaps you have already made the experience that 10-line mission statements and 100-page manuals rarely work. That’s why we use the tools of brand engineering to radically simplify complex issues. The key here: condensing. With self-explanatory measures, simple principles and lots of testing in practice. We measure our actions solely by their effectiveness in everyday life. To that end, we actively work with people on the implementation and coach them for a successful change.

Sense instead of self-congratulation

Our results provide meaning and serve as long-term guardrails. We help you not just seem better, but to shine from within. This is how we take your brand to the next level. In case the question arises: We certainly do not want to inspirit people with the knowledge gained. But inspire them. And that conveys one thing above all: meaning.

Of course, we also want to challenge you. Most of all, however, we want to support you.

At our core, we see ourselves as identity miners, bringing to light something from you or your organization that already exists more or less hidden: brand identity. We also do this because we have tremendous fun digging and unwrapping. Oh yes, we also provoke sometimes when it is necessary. But you will know it when we do.

In everything we do, we are guided by the most successful living system – nature

Spall Brand Identiy Consulting translates the success principles of nature to the development of brands. This is how we achieve natural distinctiveness instead of an artificial brand profile.