What makes us distinctive
Our identityOur purpose
Our positioning
Our values & principles
Our spirit
Our history
Our purpose
What we are here for. Three good reasons:
Our drive in one single sentence
We want to find out,
what makes organisations and individuals unmistakeable,
to enable to grow from within.
Our positioning
What makes us distinctive
Our mission is to discover how to significantly increase your attractivity and the power of your identity. We do this by delving deeply in the innermost being of a personality or core of an organisation uncovering the character of the brand and establishing its essence. We then enable people to live the brand every day and grow from within. Identity becomes attraction.
We develop unique brands by combining the proven laws of branding with the relevant insights of psychology. Everything we do is inspired by the strategies and problem solving of the most successful living system: our nature. In this way, we help to ensure that personalities and organisations leave a distinctive impression in a natural way.
Spall is the leading identity consultancy for organisations and individuals.
We do not help you seem better,
but to radiate from within.
Our mission
We turn identity
into attraction
Our values and principles
Our Essence
Substantive
Developing a credible identity instead of wishful thinking
Customers repeatedly confirm that we perform the most substantive analysis. Our raw material are your proven achievements, your characteristics and your ideas for the future. Employees and customers are systematically involved in this process. That way, your brand’s core values don’t just fall from the sky, but grow from within based on 360-degree feedback. This is how we ensure maximum credibility. And lasting results.
Human
Consulting with a feel for people and situations
We believe that a consultant should have a clear stance, yet be as adaptable as possible. We approach our customers with this in mind. We speak frankly. But the greatest compliment for us is when we are considered part of the organisation or a close confidant after a short period of time. This requires a good feel for people and situations, a down-to-earth attitude, and courage. With these characteristics, we make the difference. After all, the professional expertise is only the ticket that gets us through the door. How we interact with people is crucial. We are specialized in dealing with a wide variety of people and connecting with them exactly where they are at the moment. That’s why we see ourselves only secondarily as brand and identity specialists. First and foremost, we are people specialists.
Feasible
Ideas and strategies are only effective if they are simple enough to implement
This core insight from over 5000 workshops guides us in our work. Perhaps you have already made the experience that 10-line mission statements and 100-page manuals rarely work. That’s why we use the tools of brand engineering to radically simplify complex issues. The key here: condensing. With self-explanatory measures, simple principles and lots of testing in practice. We measure our actions solely by their effectiveness in everyday life. To that end, we actively work with people on the implementation and coach them for a successful change.
Meaningful
Sense instead of self-congratulation
Our results provide meaning and serve as long-term guardrails. We help you not just seem better, but to shine from within. This is how we take your brand to the next level. In case the question arises: We certainly do not want to inspirit people with the knowledge gained. But inspire them. And that conveys one thing above all: meaning.
Identity mining
Of course, we also want to challenge you. Most of all, however, we want to support you.
At our core, we see ourselves as identity miners, bringing to light something from you or your organization that already exists more or less hidden: brand identity. We also do this because we have tremendous fun digging and unwrapping. Oh yes, we also provoke sometimes when it is necessary. But you will know it when we do.
Bionic
In everything we do, we are guided by the most successful living system – nature
Spall Brand Identiy Consulting translates the success principles of nature to the development of brands. This is how we achieve natural distinctiveness instead of an artificial brand profile.
In everything we do, we are guided by the most successful living system:
nature.
Our principles
Do not invent. Discover.
Brands are created by distilling their natural gifts, beliefs, accomplishments, and passions. First duty: no fibbing!
Brand identity grows from its own roots.
And never from the successes of others. Brand energy is not generated by looking at supposed opponents. It lies within ourselves. Our role model? Nature.
Facts convince. Stories move.
We reach the people who matter by getting to the heart of a brand’s identity. And not just proving it with facts, but showing it through credible stories.
Corporate brands should touch. Personalities must touch.
Brand desirability is only generated by conveying a tangible feeling in the lives of others.
Brands are made in everyday life.
More important than the significant course-setting events are the many day-to-day opportunities to prove a brand promise. In short: Doing.
Our spirit
How we work
Born from within, brought to its essence and made actionable.
At Spall Brand Identity Consulting, we combine two basic attitudes: Franconian down-to-earthness and Silicon Valley belief that anything is possible.
We feel connected to this DNA at the core. But big ideas alone are not enough for us. We want to make big ideas “doable” in the everyday reality of corporate brands and personal brands. There is not one-size fits all blueprint for all projects. We immerse ourselves deeply in every person and every organisation. This is how we develop effective ideas: conceived from within, brought to the point and made possible.
Our 10 principles for meaningful work
- We firmly believe that every person and every organisation has something distinctive.
- We give meaning to people and organisations.
- We want to keep evolving every day. And do it a little better every day.
- We understand hard work as an essential enabler of success.
- We make mistakes. And grow because of them.
- We draw strength from our personal drive.
- We don’t want to play along, we want to make the difference.
- We speak plainly – directly, openly and personally.
- We encourage big leaps that not everyone dares to take.
- We don’t just get people to think in new ways. We inspire them to do.
Work is no longer a place, but an activity.
We are a highly specialized team of ID consultants for brands. We promote a culture of an open exchange with an intensive feedback culture, where everyone can contribute their ideas.
This inspires us to new thoughts, connections and projects beyond the beaten path. Everyone works in the appropriate environment for the task at hand. Whether at the desk at home, comfortably on the sofa, focussing in a a quite room or during a discussion at the standing table in the office. Mobile working has been with us since 2013.
Our office is located at the beautiful Pegnitzauen in Nuremberg-Johannis. The open-plan office invites exchange with other people and disciplines. We share our floor with occupational psychologists, for example. Sometimes it takes a meeting on our green roof terrace with a view of Nuremberg’s castle district before complex things become simple.
Brand ID Consulting
Exciting brands, corporate cultures and personalities make our everyday lives valuable.
We are always excited to apply our methodology to new companies and personalities.
To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.
Brand ID Consulting
Exciting brands, corporate cultures and personalities make our everyday lives valuable.
We are always excited to apply our methodology to new companies and personalities.
To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.
Our work
People only follow a path permanently if they have found it themselves.
Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.
People only follow a path permanently if they have found it themselves.
Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.
Our work
Our history
Where we come from
2007-2010
Christopher Spall becomes the youngest manager at Commerzbank Germany. Here he experiences first the financial crisis and then his own crisis of meaning. After that he leaves the financial sector and Frankfurt.
2010-2013
Christopher Spall learns the consulting craft at Brand Trust in Nuremberg. He advises market leaders like BASF and UNIQA in Central and Eastern Europe.
2013
Founding of Spall Brand Identity Consulting, together with employee No. 1 Jessica Brinkmann. Publication of the contribution in textbook No. 1 BRANDS.
2014
The cult brand Almdudler, Austria's strongest brand, places their trust in Spall for ID work.
2015
Zapf Daigfuss, fourth generation market leader, finds their "Mission Mauerstein" through us. The REWE Group, Europe's No. 2 food retailer, turns to Spall.
2016
Commitment during the refugee crisis: Together with DATEV, the sports club Greuther Fuerth and the city of Fuerth, we build the "Raum für Bewegung" (Space for Movement) for refugees in Fuerth. We also need more space for growth and ideas - and move to the beautiful Pegnitzauen in Nuremberg.
2018
The first world market leader places their trust in Spall: PFINDER, worldwide market leader in corrosion protection for automobiles.
2019
The second world market leader trusts Spall: EIZO Technologies, world market leader for monitors in the field of air traffic conrol. Publication of the text book "Personal Branding - Was Menschen zu starken Marken macht" (What turns people into strong brands) together with Prof. Holger Schmidt. Start of our commitment to the AGRU Academy: We support the construction of a school for refugee children in Cape Town, South Africa.
2020
Invitation to the international think tank Medinge Group. Invitation to the Peak Performer network.
2021
Make Bavaria great again: We develop the brand identity for special foods from Bavaria for the Bavarian State Ministry of Food, Agriculture and Forestry. We are growing: Two new senior consultants join our team. Olympic medallist Matthias Steiner trusts Spall.
