What makes us distinctive

Our identity

Our purpose

3

Our positioning

3

Our values & principles

3

Our spirit

3

Our history

3

Our purpose

What we are here for. Three good reasons:

DNA

1. The basic attitude decides: Brands today must give meaning

These days, society expects brands to work towards solving the pressing problems of our time. Applicants decide to sign an employment contract depending on whether the company’s attitude matches their values. Employees today expect a meaningful work environment. Customers are increasingly buying brands with they can identify with, and which have a clear stance. In short: Attitude has become hard currency. That is why everyone beeds to be conscious of the meaning of their own actions today – no least so they will still be in demand tomorrow. For only those who feel meaning themselves can convey meaning to others.

2. Organisations and individuals seek a compass in times of change

We live in a time of great change – economically, technologically and socially. Particularly in times of change and growth, organizations, just like people, need direction. If their guiding principle arises from their own attitude, from a powerful idea of the future, then organisations and people are successful from within themselves. They give others orientation in times of change. They leave their own signature. We know from over 10 years of experience: Those who make important decisions based on their own identity never have to chase the ideas and dreams of others.

3. The longing for authenticity and the end of fake marketing

We all look for the real thing, want to know what’s behind a brand. But the valuable characteristics of companies and personalities are actually rarely utilized. Too often, the value of what we do is not adequately communicated. The superficial marketing platitudes are no longer believed. Interchangeable mission statements are no longer taken seriously. If they were ever were at all. Short-term campaigns no longer help. Because something is missing. A tangible DNA. Organizations and individuals sense that true distinctiveness can only emerge from their unique DNA. We uncover this DNA, which we call brand identity, bring it to the point and anchor it in the minds of the people who count – for your unmistakable signature.

Our drive in one single sentence

We discover
the character of your brand and bring it distinctively to the point to enable to grow from within.

Our positioning

What makes us distinctive

Positioning

Our mission is to discover how to significantly increase your attraction and the power of your identity. We do this by delving deeply in the innermost being of a personality or core of an organisation uncovering the character of the brand and bringing it distinctively to the point. We then enable people to live the brand every day and grow from within. Identity becomes attraction.

We develop unique brands by combining the proven laws of branding with the relevant insights of psychology. Everything we do is inspired by the strategies and problem solving of the most successful living system: our nature. In this way, we help to ensure that personalities and organisations leave a distinctive impression in a natural way.

Spall is the leading identity consultancy for organisations and individuals.

We do not help you seem better,
but to radiate from within.

Our mission

We turn identity

into attraction

Our values and principles

Our Essence

Substantive

Developing a credible identity instead of wishful thinking

Customers repeatedly confirm that we perform the most substantive analysis. Our raw material are your proven achievements, your peculiarities and your ideas for the future. Employees and customers are systematically involved in this process. That way, your brand’s core values don’t just fall from the sky, but grow from within based on 360-degree feedback. This is how we guarantee ensure maximum credibility. And lasting results.

Human

Consulting with a feel for people and situations

We believe that a consultant should have a clear stance, yet be as adaptable as possible. We approach our customers with this in mind. We speak frankly. But the greatest compliment for us is when we are considered part of the organisation or a close confidant after a short period of time. This requires a good feel for people and situations, a down-to-earth attitude, and courage. With these characteristics, we make the difference. After all, the professional is only the ticket that gets us in the door. How we interact with people is crucial. We are specialized in dealing with a wide variety of people and connecting with them exactly where they are at the moment. That’s why we see ourselves only secondarily as brand and identity specialists. First and foremost, we are people specialists.

Workshop

Feasible

Ideas and strategies are only effective if they are simple enough to implement

This core insight from over 5000 workshops guides us in our work. Perhaps you have already made the experience that 10-line mission statements and 100-page manuals rarely work. That’s why we use the tools of brand engineering to radically simplify complex issues. The key here: condensing. With self-explanatory measures, simple principles and lots of testing in practice. We measure our actions solely by their effectiveness in everyday life. To that end, we actively work with people on the implementation and coach them for a successful change.

Meaningful

Sense instead of self-congratulation

Our results provide meaning and serve as long-term guardrails. We help you not just seem better, but to shine from within. This is how we take your brand to the next level. In case the question arises: We certainly do not want to inspirit people with the knowledge gained. But inspire them. And that conveys one thing above all: meaning.

Identity mining

Of course, we also want to challenge you. Most of all, however, we want to support you.

At our core, we see ourselves as identity miners, bringing to light something from you or your organization that already exists more or less hidden: brand identity. We also do this because we have tremendous fun digging and developing. Oh yes, we also provoke sometimes when it is necessary. But you will know it when we do.

Bionic

In everything we do, we are guided by the most successful living system – nature

Spall – Brand Identiy Consulting translates the success principles of nature to the development of brands. This is how we achieve natural distinctiveness instead of an artificial brand profile.

In everything we do, we are guided by the most successful living system:
nature.

Our principles

Do not invent. Discover.

Brands are created by condensing their natural gifts, beliefs, accomplishments, and passions. First duty: no fibbing!

Brand identity grows from its own roots.

And never from the successes of others. Brand energy is not generated by looking at supposed opponents. It lies within ourselves. Our role model? Nature.

Facts convince. Stories move.

We reach the people who matter by getting to the heart of a brand’s identity. And not just proving it with facts, but showing it through credible stories.

Corporate brands should touch. Personalities must touch.

Brand desirability is only generated by conveying a tangible feeling in the lives of others.

Brands are made in everyday life.

More important than the significant course-setting events are the many day-to-day opportunities to prove a brand promise. In short: Doing.

Our spirit

How we work

How we work

Conceived from within, brought to the point and made possible.

At Spall – Brand Identity Consulting, we combine two basic attitudes: Franconian pragmatism and Silicon Valley belief that anything is possible.

We feel connected to this DNA at the core. But big ideas alone are not enough for us. We want to make big ideas “doable” in the everyday lives of corporate and personal brands. There is not one-size fits all blueprint for all projects. We immerse ourselves deeoly in every person and every undertaking. This is how we develop effective ideas: conceived from within, brought to the point and made possible.

Our 10 principles for meaningful work

  • We firmly believe that every person and every organisation has something distinctive.
  • We give meaning to people and organizations.
  • We want to keep evolving every day. And do it a little better every day.
  • We understand diligence as an essential enabler of success.
  • We make mistakes. And grow through them.
  • We draw strength from our personal drive.
  • We don’t want to play along, we want to make the difference.
  • We speak plainly – directly, openly and humanely.
  • We encourage big leaps that not everyone dares to take.
  • We don’t just get people to think in new ways. We inspire them to do.

Work is no longer a place, but an activity.

We are a highly specialized team of ID consultants for brands. We maintain an open exchange with an intensive feedback culture, where everyone can contribute their ideas.
This inspires us to new thoughts, connections and projects beyond the beaten path. Everyone works in the appropriate environment for the task at hand. Whether at the desk at home, comfortably on the sofa, focused in the quite room or during a discussion at the high table in the office. Mobile working has been with us since 2013.

Our office is located at the beautiful Pegnitzauen in Nuremberg-Johannis. The open-plan office invites exchange with other people and disciplines. We share our floor with occupational psychologists, for example. Sometimes it takes a meeting on our green roof terrace with a view of Nuremberg’s castle district before complex things become simple.

Brand ID Consulting

Coaching Session

Exciting brands, corporate cultures and personalities make our everyday lives valuable.

We are always excited to apply our methodology to ever new companies and personalities.

To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.

Brand ID Consulting

Coaching Session

Exciting brands, corporate cultures and personalities make our everyday lives valuable.

We are always excited to apply our methodology to ever new companies and personalities.

To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.

Our work

Workshop

People only follow a path permanently if they have found it themselves.

Our work has two main points of focus. On the one hand, the analytical-conceptual development work in the Spall Brand Identiy Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.

People only follow a path permanently if they have found it themselves.

Our work has two main points of focus. On the one hand, the analytical-conceptual development work in the Spall Brand Identiy Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.

Our work

Workshop

Our history

Where we come from

Your journey to a distinctive brand starts here

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