The people behind our brand

Our spirit

How we work

Born from within, brought to its essence and made actionable.

At Spall Brand Identity Consulting, we combine two basic attitudes: Franconian down-to-earthness and Silicon Valley belief that anything is possible.

We feel connected to this DNA at the core. But big ideas alone are not enough for us. We want to make big ideas “doable” in the everyday reality of corporate brands and personal brands. There is not one-size fits all blueprint for all projects. We immerse ourselves deeply in every person and every organisation. This is how we develop effective ideas: conceived from within, brought to the point and made possible.

Big ideas alone are not enough for us. We want to make big ideas “doable” for the everyday life of organizations and individuals. With us, there is no blueprint for all projects. We think ourselves deeply into every person and every undertaking.

This is how we develop effective ideas: Conceived from within, brought to the point and made possible.

Work is no longer a place, but an activity.

We are a highly specialized team of ID consultants for brands. We promote a culture of an open exchange with an intensive feedback culture, where everyone can contribute their ideas.
This inspires us to new thoughts, connections and projects beyond the beaten path. Everyone works in the appropriate environment for the task at hand. Whether at the desk at home, comfortably on the sofa, focussing in a a quite room or during a discussion at the standing table in the office. Mobile working has been with us since 2013.

Our office is located at the beautiful Pegnitzauen in Nuremberg-Johannis. The open-plan office invites exchange with other people and disciplines. We share our floor with occupational psychologists, for example. Sometimes it takes a meeting on our green roof terrace with a view of Nuremberg’s castle district before complex things become simple.

Exciting brands, corporate cultures and personalities make our everyday lives valuable.

We are always excited to apply our methodology to new companies and personalities.

To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.

Exciting brands, corporate cultures and personalities make our everyday lives valuable.

We are always excited to apply our methodology to new companies and personalities.

To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.

People only follow a path permanently if they have found it themselves.

Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.

Our work

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