The people behind our brand
Who we are









A different kind of career?
Our spirit
How we work

Born from within, brought to its essence and made actionable.
At Spall Brand Identity Consulting, we combine two basic attitudes: Franconian down-to-earthness and Silicon Valley belief that anything is possible.
We feel connected to this DNA at the core. But big ideas alone are not enough for us. We want to make big ideas “doable” in the everyday reality of corporate brands and personal brands. There is not one-size fits all blueprint for all projects. We immerse ourselves deeply in every person and every organisation. This is how we develop effective ideas: conceived from within, brought to the point and made possible.
Big ideas alone are not enough for us. We want to make big ideas “doable” for the everyday life of organizations and individuals. With us, there is no blueprint for all projects. We think ourselves deeply into every person and every undertaking.
This is how we develop effective ideas: Conceived from within, brought to the point and made possible.
Our 10 principles for meaningful work
- We firmly believe that every person and every organisation has something distinctive.
- We give meaning to people and organisations.
- We want to keep evolving every day. And do it a little better every day.
- We understand hard work as an essential enabler of success.
- We make mistakes. And grow because of them.
- We draw strength from our personal drive.
- We don’t want to play along, we want to make the difference.
- We speak plainly – directly, openly and personally.
- We encourage big leaps that not everyone dares to take.
- We don’t just get people to think in new ways. We inspire them to do.

Work is no longer a place, but an activity.
We are a highly specialized team of ID consultants for brands. We promote a culture of an open exchange with an intensive feedback culture, where everyone can contribute their ideas.
This inspires us to new thoughts, connections and projects beyond the beaten path. Everyone works in the appropriate environment for the task at hand. Whether at the desk at home, comfortably on the sofa, focussing in a a quite room or during a discussion at the standing table in the office. Mobile working has been with us since 2013.
Our office is located at the beautiful Pegnitzauen in Nuremberg-Johannis. The open-plan office invites exchange with other people and disciplines. We share our floor with occupational psychologists, for example. Sometimes it takes a meeting on our green roof terrace with a view of Nuremberg’s castle district before complex things become simple.
Brand ID Consulting

Exciting brands, corporate cultures and personalities make our everyday lives valuable.
We are always excited to apply our methodology to new companies and personalities.
To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.
Brand ID Consulting

Exciting brands, corporate cultures and personalities make our everyday lives valuable.
We are always excited to apply our methodology to new companies and personalities.
To do this, we work our way into each industry in depth. We don’t polish brands on the surface or tinker with tiny levers. We have insight and access to the entire organisation or the entire personality of a person.
Our work

People only follow a path permanently if they have found it themselves.
Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.
People only follow a path permanently if they have found it themselves.
Our work has two main points of focus. On the one hand, the analytical, conceptual development activity in the Spall Brand Identity Consulting team and, on the other hand, the empowerment of our customers on site in intensive workshops. In our development work we use brainstorming and inspiration sessions, creative meetings and in-depth interviews. Together with our clients we develop the brand in small groups and 1:1 coaching sessions. We empower people from their inner conviction to take a clear path for their company or themselves. Sometimes this requires building something new based on their own identity. And sometimes it is more effective to build on something that already exists and take it into the future in meaningful ways. We do not impose anything, and we do not force anything.
Our work

Your journey to a distinctive brand starts here
Christopher Spall
My brand core:

That’s what I stand for in one sentence:
I take individual characteristics and develop them into strong brands – with powerful and lasting impact.
What drives me:
Enabling organizations and personalities to be perceived in a naturally distinctive way.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@si1695851462rhc1695851462
Tel.: +49 911 14 88 90 30
Fabian Gärtner
My brand core:

That’s what I stand for in one sentence:
I help people and organisations to implement doable solutions they developed from within themselves.
What drives me:
I want to create an environment together in which tangible results are achieved with meaning and joy.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@na1695851462ibaf1695851462
Tel.: +49 911 14 88 90 31
Julian Schwab
My brand core:

That’s what I stand for in one sentence:
I am a path finder and details expert for organisations and personalities.
What drives me:
I want to help others find their own paths to make honest success possible together.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@na1695851462iluj1695851462
Tel.: +49 911 14 88 90 32
Nicole Fischer
My brand core:

That’s what I stand for in one sentence:
I am totally committed to everything I do – for the best individual solution.
What drives me:
Always making the best out of everything.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@el1695851462ocin1695851462
Tel.: +49 911 14 88 90 33
Harald Winkler
My brand core:

That’s what I stand for in one sentence:
I develop self-efficacy, the ability to change, and a passion for strong performance.
What drives me:
Leaders and their companies to their own greatness and excellence.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@qh1695851462
Tel.: +49 911 14 88 90 30
Julian Schaefer
My brand core:

That’s what I stand for in one sentence:
I am structured creative mind and ingenious consultant all rolled into one.
What drives me:
Supporting clever minds in bringing brand strategies to life in value-oriented brand presences – with logic that inspires.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@qh1695851462
Tel.: +49 911 14 88 90 30
Nicolas Kubanek
My brand core:

That’s what I stand for in one sentence:
I help people to recognise the value of their organisation and convey it with a sharp profile.
What drives me:
Creating lasting value.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@qh1695851462
Tel.: +49 911 14 88 90 30
Katrin Fehlau
My brand core:

That’s what I stand for in one sentence:
I help people to fathom their identity, find their meaning, and generate resonance with a clear profile.
What drives me:
I want to discover the unexpected, playfully and creatively create something new and enjoy coherence.
Contact:
E-Mail: moc.y1695851462titne1695851462dilla1695851462ps@qh1695851462
Tel.: +49 911 14 88 90 30
Sibylle Chaudhuri
My brand core:

That’s what I stand for in one sentence:
I help people discover, develop and live up to their full potential – to be their true and best selves.
What drives me:
“I am” are the two most powerful words among our vocabulary. If what follows them triggers an equally powerful feeling within ourselves, we are in balance.
Contact:
E-mail: moc.y1695851462titne1695851462dilla1695851462ps@cs1695851462
Tel.: +49 911 14 88 90 30