From structured creator to creative consultant
After some initial career plans along the lines of multi-lingual oceanologist à la Jacques Cousteau or drumming popstar à la Phil Collins, I made up my mind when I took advanced art studies: I want to be a graphic designer.
To get a better idea of what I thought was my dream job, I did an internship in an advertising agency right after graduating from school. That’s where I realised: “Hey, there’s yet another job!” That of copywriter/concept designer. So somehow, I became both. One of the managers at the agency told me at the time; “Julian, you are a designing copywriter and a copywriting designer”.
This ambiguity was probably what allowed me, after a number of stops at agencies, to become first creative director and then co-owner of a brand agency. At that point, the consulting field was becoming more and more important. But I was able to keep my two-fold or even three-fold focus. Because since I left the agency, I have been working as a brand (style) consultant and innovation enabler with a tendency to be a workshop Ninja. As a customer and friend once fittingly put it: “Julian, you are a structured creator and a creative consultant – all in one”.