The people behind our brand

A geographer looking for uniqueness

Even back during my geography studies, I asked myself over and over again: What is the secret behind the success of certain locations, destinations or economic clusters? What is it that makes one region highly attractive and not another?

The search for answers to that question led me to the world of brand strategy. During my work at different consulting firms and in operative brand management, I identified and revealed the uniqueness of brands. The most fascinating part, for me, was how a special feature of a brand – such as a location – becomes value for the customer or user, and how this can contribute to the success of a company. and how this can contribute to the success of a company.

At some point, It became crystal clear to me: My place is where I can create added value by finding the difference.

The key to more contentment in life

As an interim brand manager, I take charge of a brand for a limited time period. This has two distinct advantages: First, I always become an integrated member of the team, which lets me completely immerse myself in a brand and come to truly understand it in all its facets. Second, as an independent consultant, I don’t get bogged down by irrelevant topics. This distance guarantees an ideal combination of strategic perspective and operational day-to-day business.

Whether marketing, brand management or employer branding, whether global chemicals giant or mid-sized niche specialist, whether bank or network initiative: The requirements are often vastly different, but the solution is always made up of similar building blocks. These experiences from operative brand management continuously provide me with valuable ideas for my brand-strategic consulting projects.

Life Design Coaching is all about identity

A key element of my work is always the human component I develop brands for and with people. Whether it is a worldwide umbrella brand or a single individual: The human factor is always crucial. As a logical consequence, I have become a Life Design Coach. In this role, I support people on their path to discovering their full potential and actively shape their lives according to their own ideas.

Finding out what makes a person who they are, what is important to them, what they stand for – that’s what I want to help them achieve.