Medinge Group Think Tank

How we are connected internationally

We develop brands with conscience

The Medinge Group is an interdisciplinary, international group of brand experts and visionaries from around the world.
Our goal is to make business around the word more humane and aware in order to help humanity progress and prosper.

Within the Medinge Group, we regularly exchange ideas with the world’s leading sustainability thought leaders.
Thus, our customers do not only benefit from experience gained from more than one hundred of own brand projects, but also from the scientific, research and practice-based contributions from more than thirty other pioneers for brands with a conscience.

A brand with a conscience

thinks differently
Anchors sustainable thinking at the core of what it does
Has a higher purpose that creates value for all
Promotes authentic leadership
Follows its inner drive
does not see growth and success as ends in themselves,
but as a contribution to a better society

A brand with a conscience

thinks differently
Anchors sustainable thinking at the core of what it does
Has a higher purpose that creates value for all
Promotes authentic leadership
Follows its inner drive
does not see growth and success as ends in themselves,
but as a contribution to a better society

Our activities

We continuously exchange ideas, concepts and experiences.
We launch initiatives that change the way people and organizations think and act.
We are developing a compass for companies during and after Corona.

3 Questions for Christopher Spall

Why membership in the Medinge Group, of all things?

I love the idea of the group, which is to inspire business decision makers to contribute to a functioning society with their brand. It’s not about supporting a kindergarten or putting the brand in a green, ecological light. Medinge wants to encourage decision-makers around the world to align the whole organisation with an idea that generates not only monetary, but social profit. Brand positioning “with a conscience” is key.

What are the expectations associated with membership in the Medinge Group?

I have always learned from the best. That’s what I did when I was 23 years old, as the youngest manager within Commerzbank. And I do that today just as I did then. And I have always connected with people with whom I share common values. If we can make a difference not only in this country but also internationally with identity development for brands, then we should use this leverage. After all, it’s all about the footprint we leave on this earth. I am convinced that the exchange with these top-class experts from all over the world will change our consulting practice at Spall Brand Identiy Consulting.

Brand companies are often not the solution but the cause of social and ecological problems - can brands really make the world a better place?

Es klingt paradox. Aber genau deshalb braucht es in Organisationen ein Bewusstsein der Entscheider dafür, welche Bedeutung ihre Marke hat. Dafür müssen wir den Leuten Mut machen. Und uns von den positiven Beispielen inspirieren lassen. Die Outdoormarke Patagonia macht es doch vor: Die Marke tut alles aus ihrem sozial-ökologischen Verständnis heraus. Das ist kein Greenwashing. Und dennoch – oder besser gesagt: gerade deshalb – ist Patagonia heute so erfolgreich. Die Marktführer von morgen verbinden ihren wirtschaftlichen Erfolg mit einer nachhaltigen Mission. Diese Mission darf niemals aufgesetzt sein, sondern muss aus einer Überzeugung heraus kommen.

Learn more about Medinge Group

Immerse yourself in ID Sustainability Brand

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