The 5 distinctive Brand Lessons of 2021
What remains of this year from a brand perspective?
The strongest brand is within yourself. Therefore, our conclusion in 2021 remains the same as in 2020:
Discover your Identity. Feel the Attraction.
https://olaf-scholz.spd.de/ ©Maximilian König
Photo by Roman Martyniuk on Unsplash
Photo by William Krause on Unsplash
Zu den 7 unverwechselbaren Markenlehren des Jahres 2020
Immerse yourself in Personal Branding
ID Summer Camp: How trailblazing ideas and solidarity grow in nature
Growing companies need a shared identity as a clear compass. That’s why we and our long-term client EIZO Technologies went to our ID Summer Camp on Ammersee for three days.
Chameo Board: From product innovation to a strong brand
What makes our new brand unmistakable and who is our message intended for?
IMPACKT: How brands position themselves credibly on sustainability
Almost every suitcase manufacturer claims to have sustainable suitcases on offer – how can the brand differentiate itself from others?