At the end of the first year, I can say that we are experiencing impressive growth in the German market. We are being noticed and perceived as a growing, credibly positioned brand. For example, our sales of the Original Almdudler glass bottle have doubled, despite a general downturn in the soft drinks market.
Internally as well, the new brand positioning has created considerable momentum. Everybody is pushing full steam ahead, because there is clarity and an inner certainty that we are doing the right thing.