At the end of the first year, I can say that we have impressive growth in the German market. We stand out in the market and are perceived as a growing, credibly positioned brand. For example, sales of the original Almdudler glass bottle have doubled, and this in a declining soft drink market.
Internally, too, the new brand positioning has created a momentum of its own. Everyone is at full throttle because there is clarity and an inner certainty that we are doing the right thing.