- More visibility
- More identification
- More sales
- Easier staff acquisition
- Less time wasted on ineffective marketing
The “Mission Mauerstein” (Mission Masonry Block) sums up the entire DNA from over 120 years of company history and the motivation of the employees at Zapf Daigfuss. So it’s about more than just sand-lime bricks. The masonry block category opened things up to lots of innovation and created differentiation in the market.
But Mission Mauerstein was so much more than that: Suddenly, the sense of connection among employees grew, as all of them were on the same mission. Starting in 2017, the message “Mission Mauerstein” was written not only on the lorries. From answering machine text to targeted marketing activities to the training of lorry drivers, the common identity was implemented step by step.
After three years, Dr. Zapf wrote us a letter describing how Mission Mauerstein had changed the company and its reputation. That’s when we knew we had created more than a short-term marketing campaign. We had developed a long-term compass and identification anchor, for employees and customers alike.
But we even went one step further and conveyed the Zapf Daigfuss spirit to applicants. Under the heading “Jobs for progress-makers” we show applicants what is so different about Zapf Daigfuss as an employer. Since then, the employer brand makes it easier to attract staff and explains in unmistakable terms why someone should want to work for Zapf Daigfuss rather than anywhere else:
“Zapf Daigfuss is the place for people who want to make a difference and are looking for a personal, familiar work culture and noticeable progress in northern Bavaria”.
The bottom line is that the company has been working with our brand identity and strategy since 2016.
What makes us especially happy: Dr. Zapf still sends us a handwritten card every Christmas, describing the progress that was made possible by our work.
Thank you dear Dr. Zapf for your loyalty and appreciation! We wish you continued success with Mission Mauerstein!