It’s just a huge opportunity. Everyone should consider whether or not to take advantage of this opportunity. Giving the brand a face is an insanely powerful signal. We SMEs should have the courage to seize this opportunity. If it’s not the boss behind the brand, who is? He is the first and most important brand ambassador – and yes, already inclusive.
No testimonial can embody our company as authentically as I do. I live Knödelliebe. As a boss, you have to reflect the company values, otherwise there will be no harmonious effect on the outside. Of course, it must suit you to be present very often, but also internally you cannot underestimate the effect of the CEO branding. No one is born a brand. And just like with other disciplines in the profession, you have to deal with your impact. One’s own appearance does not have to be perfect, it has to be genuine.