Many companies and organizations operate in highly competitive markets. Are surrounded by competitors offering nearly identical products or services. And at comparable prices. How can a company stand out here?
Christopher Spall’s article uses the example of financial brands to demonstrate how any organization can become a No. 1 brand on its own. Five instruments ensure profiling – and thus the decisive plus in attractiveness.
- More distance to the competition
2. More suitable applicants
Make the first move right away – ask yourself the question of your “why”!