Personal Branding
No. 1 Brands
Personal Branding
Was Menschen zu starken Marken macht (What turns people into strong brands)
How you can successfully build your own personal brand from within
“What do you stand for?” The authors Christopher Spall and Prof. Dr. Holger J. Schmidt explain the laws of modern branding and adapt them to the needs and specifics of personality development. They illustrate how building your own brand from the inside out can succeed. Thus, after reading this book, the reader can get to the heart of what makes him special and communicate it to others in an authentic and impressive way.
Christopher Spall and Holger J. Schmidt
Springer Gabler Verlag 2019
Three exciting facts about the book
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Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
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Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Prof. Dr. Holger J. Schmidt
Three exciting facts about the book
-
Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
-
Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Prof. Dr. Holger J. Schmidt
With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.
- Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
- Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Christopher Spall
Author Christopher Spall
With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.
- Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
- Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
No. 1 Brands
The secrets of success of strong brands
How every organisation can become a No. 1 Brand from within
Technical paper by Christopher Spall
Differentiation in an undifferentiated market:
How companies maneuver themselves out of the interchangeability trap in five moves
Many companies and organizations operate in highly competitive markets. Are surrounded by competitors offering nearly identical products or services. And at comparable prices. How can a company stand out here?
Christopher Spall’s article uses the example of financial brands to demonstrate how any organization can become a No. 1 brand on its own. Five instruments ensure profiling – and thus the decisive plus in attractiveness.
Results:
- More distance to the competition
2. More suitable applicants
Make the first move right away – ask yourself the question of your “why”!