Personal Branding

Personal Branding

Services can be copied, people can’t. We transform the power of personal identity into attractiveness for your brand. First, we find out what makes you unique. We find the essence of your approach – your values and what you are passionate about. Then we translate your brand into specific actions and practice applying them in every day life. Your clear stance becomes a compass for important future decisions. We help you to spark the next stage of your development.

References

Our identity development in practice

Executive Branding

Using authentic role models for greater employee motivation and satisfaction

How do leaders become authentic role models? How do you increase employee satisfaction and retain top performers through motivated, meaningful managers?

Leaders are effective when they lead authentically and from within. To do so, they should define their own style instead of blindly copying the style of other managers or having no discernible attitude at all. Personal identity makes this individual attitude tangible. It turns managers into authentic role models who provide direction and meaning to their employees.

CEO Branding

A CEO with an authentic profile and clear compass

Did you know that half of a company’s reputation is based on the reputation of its CEO? This means that the image of the head of the company is as important as all marketing activities combined. Only not at Tesla. CEO branding is much more important there. In most organisations, however, the power of personality is underestimated.

So if 50% of your organisation’s reputation depends on the CEO, permit us to ask the question: How do you influence this 50%? Do you take advantage of the opportunity to systematically develop a clear profile of your company’s CEO? If you do, you increase your attractiveness with employees, customers, applicants, owners and the public, and you allow them to identify with you and your company.

Brand for Politicans

Goodbye chameleon: Creating an authentic and sought-after politician brand

The demand for politicians with a clear stance has never been greater. In every election, personal trust in the person makes all the difference.
How do you get your beliefs across in a way that reaches the people who matter to you? What is your idea of tomorrow’s society, expressed in one sentence? How can you take a clear stance and be perceived as being auhentic at the same time?

Your personal brand provides the answers. Use it as a compass to build trust and as a valuable toolbox for all your appearances. Our identity development for politicians uses the tricks of the trade of the strongest politician brand of the 20th century: J. F. Kennedy.

Branding for Personal Development

The most exciting journey of discovery begins within you

We believe life is for living up to your own potential so you can make the greatest possible impact. To do so, we must decode and use our identity.

What is your inner drive? What is it that makes you tick at the core? How can you make your unique DNA usable and tangible for others?

We develop your identity as a compass for important future decisions and help you to spark the next stage of your development. It allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work.

From solo-entrepreneur to strong corporate brand

Use your distinctive personality as a compass for future decisions

For the vast majority of self-employed people, confidence in their personality determines their success. Personal branding has therefore become a mandatory discipline for entrepreneurs.

Are you already successful and viewing success not as your motivation, but as the result of your work? Good. We see it exactly the same way. We develop your identity and clear attitude as a compass for important future decisions and help you ito spark the next stage of your development. This allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work – as an entrepreneur and a human being.

Personal Branding in Sales

Making the difference with personality – and selling more easily

Services can be copied. Never the person. How can each employee make the difference to the customer with his or her personality?

When does personality make the difference in sales? When employees know what they are passionate about. And if they can convey precisely this drive convincingly and authentically in one sentence. With the exception of a few naturals, most people in sales can’t identify the essence of their values, their contribution and drive, and bring it bear at the crucial moment. As a result, differentiation potentials and growth opportunities are wasted. And employees lack the inner motivation that provides meaning and makes extraordinary performance possible in the first place. We would like to change that.

Your journey to a distinctive brand starts here