Personal Branding

What do you stand for, uniquely, in one sentence?

Personal Branding

Services can be copied, people can’t. We transform the power of personal identity into attractiveness for your brand. First, we find out what makes you unique. We find the essence of your approach – your values and what you are passionate about. Then we translate your brand into specific actions and practice applying them in every day life. Your clear stance becomes a compass for important future decisions. We help you to spark the next stage of your development.

Executive Branding

3

CEO Branding

3

Brand for Politicans

3

Personal Developement

3

Entrepreneurs

3

Personal Branding in Sales

3

"Christopher Spall has managed to not only bring out my strength, but also put it into an authentic framework in such a way that my professional transformation has not only succeeded, but also gives me great joy every day. That is successful branding!"

Birte Karalus

Birte Karalus
Moderator, journalist,
Consensus finder

"This is me. 100% Florence. Now I can live my DNA with even more focus and I am certain where my journey is going. Thanks so much."

Florence Schelling

Florence Schelling
Olympic and World Cup bronze medal winner as Swiss national ice hockey goalkeeper, sports official and speaker

"On LinkedIn, I felt after a short time that my "identity" resonated with people."

Thorsten Logemann

Thorsten Logemann
Chairman of the Management Board
intersoft consulting services AG

"Spall has provided me with a clear compass. Top strategic consulting that never loses sight of the practical."

Alexander Penzkofer

Alexander Penzkofer
Managing Partner
PenzkoferBau GmbH

"An unexpected journey with a change in perspective!"

Sabrina Ulrich
Consultant

"Very instructive.
And exceeded my expectations."

Matthias Hamann
CTO
hep global GmbH

"I will take away important points from my implementation plan and start working on them."

Wilfried Wirtz
Managing Director

"The seminar didn't just start on the first day, but well before that with the self-image and external image analysis."

Peter Schulten
Manager

Attention

People are not chocolate bars

Don’t put labels on people. No human being fits on a supermarket shelf. That’s why we don’t treat you like a product. We are not looking for your USP (Unique Selling Proposition). Personality tests like DISC or Myers Briggs pigeonhole people. They put them in drawers with generic names or colour codes. We don’t think this does justice to any individual. We know: every person has something that makes them distinctive. That’s why we just skip the labels and go deeper.

The 6 most common reasons why people hire us

  • to develop their clear attitude
  • to help with direction for a new phase of their career or life
  • Clear stance and charisma as a leader
  • to discover new things
  • to show their own style
  • to develop their (professional) life from their own DNA

References

Our identity development in practice

Matthias Steiner

“From Olympic champion to nutrition pioneer”

Florence Schelling

“From hockey star to focus finder”

Manfred Bender

“From professional soccer player to successful entrepreneur”

Kirstin Hennemann

“From Germany’s best to its most reputable shoemaker”

Birte Karalus

“From top presenter to consensus finder with a sense of depth”.

Thorsten Logemann

“From CEO to crisis expert for people and technology”

Jan Franz

“From HR executive to retention expert”.

Tobias Ott

“From employee to leader with an explicit compass”

Executive Branding

Brand for people: Strong brand for executives

Using authentic role models for greater employee motivation and satisfaction

How do leaders become authentic role models? How do you increase employee satisfaction and retain top performers through motivated, meaningful managers?

Leaders are effective when they lead authentically and from within. To do so, they should define their own style instead of blindly copying the style of other managers or having no discernible attitude at all. Personal identity makes this individual attitude tangible. It turns managers into authentic role models who provide direction and meaning to their employees.

Personal branding in 90 seconds

“I think this should be a mandatory event for anyone who values making clear what they stand for.”

Joachim Butterweck, Senior Manager/Team Lead Cofinpro AG

Cofinpro AG

CEO Branding

Brand for people: CEO Branding

A CEO with an authentic profile and clear compass

Did you know that half of a company’s reputation is based on the reputation of its CEO? This means that the image of the head of the company is as important as all marketing activities combined. Only not at Tesla. CEO branding is much more important there. In most organisations, however, the power of personality is underestimated.

So if 50% of your organisation’s reputation depends on the CEO, permit us to ask the question: How do you influence this 50%? Do you take advantage of the opportunity to systematically develop a clear profile of your company’s CEO? If you do, you increase your attractiveness with employees, customers, applicants, owners and the public, and you allow them to identify with you and your company.

1.

First ID, then PR

Business leaders are under scrutiny – constantly. Their reputation contributes significantly to the success of the company. But no CEO has become a brand with a LinkedIn profile and a little PR. It’s more about a clear stance and a clear message. And exactly this attitude is not made in the press department, but in the identity development.

So, let’s talk about the really exciting questions: What do you stand for as CEO? And what makes you a strong brand that employees identify with and that investors and customers trust? The answers to these questions are the cornerstone of attraction and identification. Once these questions are answered, we should definitely talk about your social media presence. Just not before.

The CEO as the company’s most important brand ambassador

“Putting a face to the corporate brand is truly powerful signal.”

Timo Burger, CEO Burgis GmbH

Strong brand Burgis
Burgis Logo

Brand for Politicans

Brand for people: Politician brand

Goodbye chameleon: Creating an authentic and sought-after politician brand

The demand for politicians with a clear stance has never been greater. Personal trust in people is decisive in every election.
How do you get to the heart of your convictions so that you reach the people who count for you? What is your idea of tomorrow’s society, expressed in one sentence? How can you take a clear stance and be perceived as being auhentic at the same time?

Your personal brand provides the answers. Use it as a compass to build trust and as a valuable toolbox for all your appearances. Our identity development for politicians uses the tricks of the trade of the strongest politician brand of the 20th century: J. F. Kennedy.

Politicians with a clear edge

“People don’t just want to see a train. They also want to know which direction it’s going. Otherwise, they won’t get on it.”

Wolfgang Bosbach, CDU

Brand for Politicans
CDU

Branding for Personal Development

Brand for people: Development Seeker

The most exciting journey of discovery begins within you

We believe life is for living up to your own potential so you can make the greatest possible impact. To do so, we must decode and use our identity.

What is your inner drive? What is it that makes you tick at the core? How can you make your unique DNA usable and tangible for others?

We develop your identity as a compass for important future decisions and help you to spark the next stage of your development. It allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work.

From ice hockey idol to strong brand

That’s me. 100 % Florence. Now I can live my DNA in a more focused way and I am sure where the journey is going for me. Thank you very much.”

Florence Schelling, Olympic and World Cup bronze medalist as Swiss national ice hockey goalkeeper, sports official and speaker

Florence Schelling

From solo-entrepreneur to strong corporate brand

Brand for people: Self-employed & Entrepreneurs

Use your distinctive personality as a compass for future decisions

For the vast majority of self-employed people, confidence in their personality determines their success. Personal branding has therefore become a mandatory discipline for entrepreneurs.

Are you already successful and viewing success not as your motivation, but as the result of your work? Good. We see it exactly the same way. We develop your identity and clear attitude as a compass for important future decisions and help you ito spark the next stage of your development. This allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work – as an entrepreneur and a human being.

From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann

“I think I’ve been much more deliberate about using what is unique about me and my custom-made shoes.”

Kirstin Hennemann, partner, bespoke shoemaker
Hennemann & Braun

Strong brand Kirstin Hennemann
CDU

Personal Branding in Sales

Brand for people: Personal Branding in Sales

Making the difference with personality – and selling more easily

Services can be copied. Never the person. How can each employee make the difference to the customer with his or her personality?

When does personality make the difference in sales? When employees know what they are passionate about. And if they can convey precisely this drive convincingly and authentically in one sentence. With the exception of a few naturals, most people in sales can’t identify the essence of their values, their contribution and drive, and bring it bear at the crucial moment. As a result, differentiation potentials and growth opportunities are wasted. And employees lack the inner motivation that provides meaning and makes extraordinary performance possible in the first place. We would like to change that.

From sales manager to strong brand

“The brand coaching was a big step towards myself. I feel that every day in my work.”

Heiko Lemke, Sales Manager Wütschner Fahrzeugteile GmbH

Strong brand Heiko Lemke
Wütschner Logo

Personal Branding – The Book

Christopher Spall is co-author of the standard text on personal branding.

“Personal Branding – What turns people into strong brands” explains the laws of modern branding and adapts them to the needs and specifics of personal development.

The book illustrates how you can successfully build your own brand from the inside out. And how people get to the heart of what makes them special and convey it to others in an authentic and impressive way.

"When science and practice work closely together, something as useful as Spall and Schmidt's book can emerge. The approach presented is sound, innovative, and highly practical."

Dr. Florian Maier, Head of Strategy Brand Jungheinrich AG

"Built on a solid foundation and using smart conversations, Spall and Schmidt set a new standard in people branding that picks up beginners and draws in the more advanced."

Alexander Möthe, Handelsblatt

"Women, read the book 'Personal Branding'! Learn how your own brand can qualify you for a leadership position."

Petra Baumann, Director Corporate Marketing PHOENIX CONTACT

Your path to a strong personal brand

Personal Branding Compact

Your convincing presence
on
LinkedIn Co.

  • In-depth analysis to decode your self-image and how others perceive you
  • 1 intensive workshop with personal branding experts (face-to-face or digital)
    • Workshop 1:
      Developing identity
    • Session 2
    • Session 3
    • Session 4
    • Session 5
  • 2 x Implementation sessions (online) à 120 minutes to develop an action plan to purposefully, sensibly and consistently live your identity in the future
  • 12 months permanent availability of a personal branding expert for sparring

Especially suitable for:

  • People who are looking for more visibility
  • People who want a clear stance

Personal Branding Intensive

Your distinctive expert profile and compass for your next stage

  • In-depth analysis to decode your self-image and how others perceive you
  • 3 Individual coaching sessions with personal branding experts (in person or digitally)
    • Workshop 1: Developing
      identity
    • Workshop 2: Develop
      positioning and sharpen profile
    • Workshop 3: Plan
      implementation strategy
    • Session 4
    • Session 5
  • 2 x Implementation sessions (online) à 120 minutes to develop an action plan to purposefully, sensibly and consistently live your identity in the future
  • 12 months permanent availability of a personal branding expert for sparring

Especially suitable for people with HR responsibility and direct customer contact:

  • In change processes
  • Entrepreneurs Executives
  • Consultants Coaches

Personal Branding Premium

Be formative with your own philosophy and inspire others

  • In-depth analysis to decode your self-image and how others perceive you
  • 5 intensive workshops with personal branding experts (face-to-face or digital)
    • Workshop 1: Developing
      identity
    • Workshop 2:
      Carving out a personal reason for existence
    • Workshop 3: Develop
      positioning and sharpen profile
    • Workshop 4: Plan
      implementation strategy
    • Workshop 5:
      Situation training link to the identity of your organization
  • 3 x Implementation sessions (online) à 120 minutes to develop an action plan to purposefully, sensibly and consistently live your identity in the future
  • 12 months permanent availability of a personal branding expert for sparring

Especially suitable for people with high presence:

  • C-Level manager
  • Politicians
  • Public figures

Personal Branding Compact

Your convincing presence on LinkedIn Co.

Explore features

  • In-depth analysis to decode your self-image and how others perceive you
  • 1 intensive workshop with personal branding experts (face-to-face or digital)
    • Workshop 1:
      Developing identity
    • Session 2
    • Session 3
    • Session 4
    • Session 5
  • 2 x Implementation sessions (online) à 120 minutes to develop an action plan to purposefully, sensibly and consistently live your identity in the future
  • 12 months permanent availability of a personal branding expert for sparring

Especially suitable for:

  • People who are looking for more visibility
  • People who want a clear stance

Personal Branding Intensive

Your distinctive expert profile and compass for your next stage

Explore features

  • In-depth analysis to decode your self-image and how others perceive you
  • 3 intensive workshops with personal branding experts (face-to-face or digital)
    • Workshop 1: Developing
      identity
    • Workshop 2: Develop
      positioning and sharpen profile
    • Workshop 3: Plan
      implementation strategy
    • Session 4
    • Session 5
  • 2 x Implementation sessions (online) à 120 minutes to develop an action plan to purposefully, sensibly and consistently live your identity in the future
  • 12 months permanent availability of a personal branding expert for sparring

Especially suitable for people with HR responsibility and direct customer contact:

  • In change processes
  • Entrepreneurs Executives
  • Consultants Coaches

Personal Branding Premium

Be formative with your own philosophy and inspire others

Explore features

  • In-depth analysis to decode your self-image and how others perceive you
  • 5 intensive workshops with personal branding experts (face-to-face or digital)
    • Workshop 1: Developing
      identity
    • Workshop 2:
      Carving out a personal reason for existence
    • Workshop 3: Develop
      positioning and sharpen profile
    • Workshop 4: Plan
      implementation strategy
    • Workshop 5:
      Situation training link to the identity of your organization
  • 3 x Implementation sessions (online) à 120 minutes to develop an action plan to purposefully, sensibly and consistently live your identity in the future
  • 12 months permanent availability of a personal branding expert for sparring

Especially suitable for people with high presence:

  • C-Level manager
  • Politicians
  • Public figures

Develop identity

In individual coaching or group workshops, you develop your identity on the basis of a self-image you will have worked up in advance, as well as the image of you which others have.

Sharpen profile

From more than 100 anonymous responses, we get to the heart of your credible identity.

Feel attraction

We translate your identity into specific ideas for the future that you can put into practice immediately.

Our 3-step
ID process for individuals

While personal branding is often understood as a guide to self-promotion and marketing or becoming famous, Spall Brand Identity goes deeper. We uncover your individual natural talents, passions and achievements and condense them into your distinctive personality brand.

Your benefits:

  • An attractive reputation as an expert in your category
  • Your inner drive in a nutshell
  • More meaning, energy and joy in living
  • Clear compass for yourself and others
  • Appreciation for what you do

Our 3-step
ID process for
persons

While personal branding is often understood as a guide to self-promotion and marketing or becoming famous, Spall Brand Identity goes deeper. We uncover your individual natural talents, passions and achievements and condense them into your distinctive personality brand.

Your benefits:

  • An attractive reputation as an expert in your category
  • Your inner drive in a nutshell
  • More meaning, energy and joy in living
  • Clear compass for yourself and others
  • Appreciation for what you do

Develop identity

In individual coaching or group workshops, you develop your identity on the basis of a self-image you will have worked up in advance, as well as the image of you which others have.

Sharpen profile

From more than 100 anonymous responses, we get to the heart of your credible identity.

Feel attraction

We translate your identity into specific ideas for the future that you can put into practice immediately.

Development stories

Executive Branding

3

CEO Branding

3

Brand for Politicans

3

Personal Developement

3

Entrepreneurs
Self-employed

3

Personal Branding in Sales

3

Your journey to a distinctive brand starts here

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