A CEO with an authentic profile and clear compass
Did you know that half of a company’s reputation is based on the reputation of its CEO? This means that the image of the head of the company is as important as all marketing activities combined. Only not at Tesla. CEO branding is much more important there. In most organisations, however, the power of personality is underestimated.
So if 50% of your organisation’s reputation depends on the CEO, permit us to ask the question: How do you influence this 50%? Do you take advantage of the opportunity to systematically develop a clear profile of your company’s CEO? If you do, you increase your attractiveness with employees, customers, applicants, owners and the public, and you allow them to identify with you and your company.