Personal Branding

What do you stand for, uniquely, in one sentence?

Personal Branding

Services can be copied, people can’t. We transform the power of personal identity into attractiveness for your brand. First, we find out what makes you unique. We find the essence of your approach – your values and what you are passionate about. Then we translate your brand into specific actions and practice applying them in every day life. Your clear stance becomes a compass for important future decisions. We help you to spark the next stage of your development.

Executive Branding

3

CEO Branding

3

Brand for Politicans

3

Personal Developement

3

Entrepreneurs

3

Personal Branding in Sales

3

"I have seen a lot in the field of personality development, but this format is refreshingly different. Different from all the other seminars I know."

Sabita Schweizer, Senior Director Human Resources hep global GmbH

"This is me. 100% Florence. Now I can live my DNA with even more focus and I am certain where my journey is going. Thanks so much."

Florence Schelling, Olympic and World Cup bronze medallist as Swiss national ice hockey goalkeeper, sports official and speaker

"An unexpected journey with a change in perspective!"

Sabrina Ulrich, Consultant

"Very instructive. And exceeded my expectations."

Matthias Hamann, CTO hep global GmbH

"I think this should be a mandatory event for anyone who cares about clearly expressing what they stand for."

Joachim Butterweck, Senior Manager/Team Lead Cofinpro AG

"I will take away important points from my implementation plan and start working on them."

Wilfried Wirtz, CEO

"The seminar didn't just start on the first day, but well before that with the self-image and external image analysis."

Peter Schulten, Manager

Attention

People are not chocolate bars

Don’t put labels on people. No human being fits on a supermarket shelf. That’s why we don’t treat you like a product. We are not looking for your USP (Unique Selling Proposition). Personality tests like DISC or Myers Briggs pigeonhole people. They put them in drawers with generic names or colour codes. We don’t think this does justice to any individual. We know: every person has something that makes them distinctive. That’s why we just skip the labels and go deeper.

The 6 most common reasons why people hire us

  • to develop their clear attitude
  • to help with direction for a new phase of their career or life
  • to find their own clear message and attitude as a leader
  • to discover new things
  • to show their own style
  • to develop their (professional) life from their own DNA

Executive Branding

Brand for people: Strong brand for executives

Using authentic role models for greater employee motivation and satisfaction

How do leaders become authentic role models? How do you increase employee satisfaction and retain top performers through motivated, meaningful managers?

Leaders are effective when they lead authentically and from within. To do so, they should define their own style instead of blindly copying the style of other managers or having no discernible attitude at all. Personal identity makes this individual attitude tangible. It turns managers into authentic role models who provide direction and meaning to their employees.

Personal branding in 90 seconds

“I think this should be a mandatory event for anyone who values making clear what they stand for.”

Joachim Butterweck, Senior Manager/Team Lead Cofinpro AG

Cofinpro AG

CEO Branding

Brand for people: CEO Branding

A CEO with an authentic profile and clear compass

Did you know that half of a company’s reputation is based on the reputation of its CEO? This means that the image of the head of the company is as important as all marketing activities combined. Only not at Tesla. CEO branding is much more important there. In most organisations, however, the power of personality is underestimated.

So if 50% of your organisation’s reputation depends on the CEO, permit us to ask the question: How do you influence this 50%? Do you take advantage of the opportunity to systematically develop a clear profile of your company’s CEO? If you do, you increase your attractiveness with employees, customers, applicants, owners and the public, and you allow them to identify with you and your company.

1.

First ID, then PR

Business leaders are under scrutiny – constantly. Their reputation contributes significantly to the success of the company. But no CEO has become a brand with a LinkedIn profile and a little PR. It’s more about a clear stance and a clear message. And exactly this attitude is not made in the press department, but in the identity development.

So, let’s talk about the really exciting questions: What do you stand for as CEO? And what makes you a strong brand that employees identify with and that investors and customers trust? The answers to these questions are the cornerstone of attraction and identification. Once these questions are answered, we should definitely talk about your social media presence. Just not before.

The CEO as the company’s most important brand ambassador

“Putting a face to the corporate brand is truly powerful signal.”

Timo Burger, CEO Burgis GmbH

Strong brand Burgis
Burgis Logo

Brand for Politicans

Brand for people: Politician brand

Goodbye chameleon: Creating an authentic and sought-after politician brand

The demand for politicians with a clear stance has never been greater. In every election, personal trust in the person makes all the difference.
How do you get your beliefs across in a way that reaches the people who matter to you? What is your idea of tomorrow’s society, expressed in one sentence? How can you take a clear stance and be perceived as being auhentic at the same time?

Your personal brand provides the answers. Use it as a compass to build trust and as a valuable toolbox for all your appearances. Our identity development for politicians uses the tricks of the trade of the strongest politician brand of the 20th century: J. F. Kennedy.

Politicians with a clear edge

“People don’t just want to see a train. They also want to know which direction it’s going. Otherwise, they won’t get on it.”

Wolfgang Bosbach, CDU

Brand for Politicans
CDU

Branding for Personal Development

Brand for people: Development Seeker

The most exciting journey of discovery begins within you

We believe life is for living up to your own potential so you can make the greatest possible impact. To do so, we must decode and use our identity.

What is your inner drive? What is it that makes you tick at the core? How can you make your unique DNA usable and tangible for others?

We develop your identity as a compass for important future decisions and help you to spark the next stage of your development. It allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work.

From ice hockey idol to strong brand

That’s me. 100 % Florence. Now I can live my DNA in a more focused way and I am sure where the journey is going for me. Thank you very much.”

Florence Schelling, Olympic and World Cup bronze medalist as Swiss national ice hockey goalkeeper, sports official and speaker

Florence Schelling

From solo-entrepreneur to strong corporate brand

Brand for people: Self-employed & Entrepreneurs

Use your distinctive personality as a compass for future decisions

For the vast majority of self-employed people, confidence in their personality determines their success. Personal branding has therefore become a mandatory discipline for entrepreneurs.

Are you already successful and viewing success not as your motivation, but as the result of your work? Good. We see it exactly the same way. We develop your identity and clear attitude as a compass for important future decisions and help you ito spark the next stage of your development. This allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work – as an entrepreneur and a human being.

From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann

“I think I’ve been much more deliberate about using what is unique about me and my custom-made shoes.”

Kirstin Hennemann, partner, Maßschuhmacherei
Hennemann & Braun

Strong brand Kirstin Hennemann
CDU

Personal Branding in Sales

Brand for people: Personal Branding in Sales

Making the difference with personality – and selling more easily

Services can be copied. Never the person. How can each employee make the difference to the customer with his or her personality?

When does personality make the difference in sales? When employees know what they are passionate about. And if they can convey precisely this drive convincingly and authentically in one sentence. With the exception of a few naturals, most people in sales can’t identify the essence of their values, their contribution and drive, and bring it bear at the crucial moment. As a result, differentiation potentials and growth opportunities are wasted. And employees lack the inner motivation that provides meaning and makes extraordinary performance possible in the first place. We would like to change that.

From sales manager to strong brand

“The brand coaching was a big step towards myself. I feel that every day in my work.”

Heiko Lemke, Sales Manager Wütschner Fahrzeugteile GmbH

Strong brand Heiko Lemke
Wütschner Logo

Personal Branding – The Book

Christopher Spall is co-author of the standard text on personal branding.

“Personal Branding – What turns people into strong brands” explains the laws of modern branding and adapts them to the needs and specifics of personal development.

The book illustrates how you can successfully build your own brand from the inside out. And how people get to the heart of what makes them special and convey it to others in an authentic and impressive way.

"When science and practice work closely together, something as useful as Spall and Schmidt's book can emerge. The approach presented is sound, innovative, and highly practical."

Dr. Florian Maier, Head of Strategy & Brand Jungheinrich AG

"Built on a solid foundation and using smart conversations, Spall and Schmidt set a new standard in people branding that picks up beginners and draws in the more advanced."

Alexander Möthe, Handelsblatt

"Women, read the book 'Personal Branding'! Learn how your own brand can qualify you for a leadership position."

Petra Baumann, Director Corporate Marketing PHOENIX CONTACT

Develop identity

In individual coaching or group workshops, you develop your identity on the basis of a self-image you will have worked up in advance, as well as the image of you which others have.

Sharpen profile

From more than 100 anonymous responses, we get to the heart of your credible identity.

Feel attraction

We translate your identity into specific ideas for the future that you can put into practice immediately.

Our 3 steps
ID process for people

While personal branding is often understood as a guide to self-promotion and marketing or becoming famous, Spall Brand Identity goes deeper. We uncover your individual natural talents, passions and achievements and condense them into your distinctive personality brand.

Your benefits:

  • An attractive reputation as an expert in your category
  • Your inner drive in a nutshell
  • More meaning, energy and joy in living
  • Clear compass for yourself and others
  • Appreciation for what you do

Our 3 steps
ID process for
Branding

While personal branding is often understood as a guide to self-promotion and marketing or becoming famous, Spall Brand Identity goes deeper. We uncover your individual natural talents, passions and achievements and condense them into your distinctive personality brand.

Your benefits:

  • An attractive reputation as an expert in your category
  • Your inner drive in a nutshell
  • More meaning, energy and joy in living
  • Clear compass for yourself and others
  • Appreciation for what you do

Develop identity

In individual coaching or group workshops, you develop your identity on the basis of a self-image you will have worked up in advance, as well as the image of you which others have.

Sharpen profile

From more than 100 anonymous responses, we get to the heart of your credible identity.

Feel attraction

We translate your identity into specific ideas for the future that you can put into practice immediately.

Development stories

Executive Branding

3

CEO Branding

3

Brand for Politicans

3

Personal Developement

3

Entrepreneurs
Independent

3

Personal Branding in Sales

3

Your journey to a distinctive brand starts here

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