Personal Branding
What do you stand for, unmistakably, in one sentence?Personal Branding
Services can be copied, people can’t. We transform the power of personal identity into attractiveness for your brand. First, we find out what makes you unique. We bring your attitude – your values and what you burn for – to a point. Then we translate your brand into concrete actions and practice applying them in everyday life. Your clear positioning becomes a compass for important future decisions. We help you ignite the next stage of your development.
Executive Branding
CEO Branding
Brand for Politicans
Personal Developement
Entrepreneurs
Personal Branding in Sales
People are not chocolate bars
Don’t put labels on people. No human being fits on a supermarket shelf. That’s why we don’t treat you like a product. We are not looking for your USP (Unique Selling Proposition). Personality tests like DISC or Myers Briggs pigeonhole people. They put them in drawers with generic names or colour codes. We don’t think this dows justice to any individual. We know: every person has something that makes them distinctive. That’s why we just skip the labels and go deeper.
The 6 most common reasons why people hire us
- to develop their clear positioning
- to get set new career or life phase
- to find their own clear message and attitude as a leader
- to discover new things
- to show their own style
- to develop their (professional) life from their own DNA
Executive Branding
With authentic role models to more employee motivation and satisfaction
How do leaders become authentic role models? How do you go increase employee satisfaction and retain top performers with motivated, meaningful managers?
Leaders are effective when they lead authentically and from within. To do so, they should define their own style instead of blindly copying the style of other managers or having no discernible attitude at all. Personal identity makes this individual attitude tangible. It turns managers into authentic role models who provide direction and meaning to their employees.
Personal branding in 90 seconds
“I think this should be a mandatory event for anyone who values making clear what they stand for.”
Joachim Butterweck, Senior Manager/Team Lead Cofinpro AG
CEO Branding
A CEO with an authentic profile and clear compass
Did you know that half of a company’s reputation is based on the reputation of its CEO? This means that the image of the head of the company is as important as all marketing activities combined. Only not at Tesla. CEO branding is much more important there. In most organisations, however, the power of personality is underestimated.
So if 50 % of your organisation’s reputation depends on the CEO, permit us to ask the question: How do you influence this 50 %? Do you take advantage of the opportunity to systematically develop a clear profile of your company’s CEO? If you do, you increase your attractiveness with employees, customers, applicants, owners and the public, and you allow them to identify with you and your company.
The CEO as the company’s most important brand ambassador
“Putting a face to the corporate brand is truly powerful signal.”
Timo Burger, CEO Burgis GmbH
Brand for Politicans
Goodbye chameleon: Creating an authentic and sought-after politician brand
The demand for politicians with a clear position has never been greater. In every election, personal trust in the person makes the difference.
How do you get your beliefs across in a way that reaches the people who matter to you? What is your idea of our society of tomorrow, expressed in one sentence? How can you take a clear stance and be perceived as being auhentic at the same time?
Your personal brand provides the answers. Use it as a compass to build trust and as a valuable toolbox for all your stages. Our identity development for politicians uses the success tricks of the strongest politician brand of the 20th century: J. F. Kennedy.
Politicians with a clear edge
“People don’t just want to see a train. They also want to know which direction it’s going. Otherwise, they won’t get on it.”
Wolfgang Bosbach, CDU
Branding for Personal Developement
The most exciting journey of discovery begins within you
We believe life is for living up to your own potential so you can make the greatest possible impact. To do so, we must decode and use our identity.
What is your inner drive? What is it that makes you tick at the core? How can you make your unique DNA usable and tangible for others?
We develop your identity as a compass for important future decisions and help you ignite the next stage of your development. It allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work.
From ice hockey idol to strong brand
“That’s me. 100 % Florence. Now I can live my DNA in a more focused way and I am sure where the journey is going for me. Thank you very much.”
Florence Schelling, Olympic and World Cup bronze medalist as Swiss national ice hockey goalkeeper, sports official and speaker
From solo-entrepreneur to strong corporate brand
Use your distinctive personality as a compass for future decisions
For the vast majority of self-employed people, confidence in their personality determines their success. Personal branding has therefore become a mandatory discipline for entrepreneurs.
Are you already successful and viewing success not as a motivation but as a result of your work? Good. We see it exactly the same way. We develop your identity and clear positioning as a compass for important future decisions and help you ignite the next stage of your development. This allows you to draw on your own essence to find meaning, strength and motivation for your distinctive life’s work – as an entrepreneur and a human being.
From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann
“I think I’ve been much more deliberate about using what is unique about me and my custom-made shoes.”
Kirstin Hennemann, partner, Maßschuhmacherei
Hennemann & Braun
Personal Branding in Sales
Making the difference with personality – and selling more easily
Services can be copied. Never the person. How can each employee make the difference to the customer with his or her personality?
When does personality make the difference in sales? When employees know what they burn for. And if they can convey precisely this drive convincingly and authentically in one sentence. With the exception of a few naturals, most people in sales can’t focus their values, their contribution and their drive to a point and use them at the crucial moment. As a result, differentiation potentials and growth opportunities are wasted. And employees lack the inner motivation that provides meaning and makes extraordinary performance possible in the first place. We would like to change that.
From sales manager to strong brand
“The brand coaching was a big step towards myself. I feel that every day in my work.”
Heiko Lemke, Sales Manager Wütschner Fahrzeugteile GmbH
Personal Branding – The Book
Christopher Spall is co-author of the standard text on personal branding.
“Personal Branding – Was Menschen zu starken Marken macht” explains the laws of modern branding and adapts them to the needs and specifics of personal development.
The book illustrates how you can successfully build your own brand from the inside out. And how people get to the heart of what makes them special and convey it to others in an authentic and impressive way.
Develop identity
In individual coaching or group workshops, you develop your identity on the basis of a preliminary self-image and external image analysis.
Sharpen profile
From more than 100 anonymous responses, we get to the heart of your credible identity.
Feel attractiveness
We translate your identity into concrete ideas for the future that you can put into practice immediately.
Our 3 steps
ID process for people
While personal branding is often understood as a guide to self-promotion and marketing or becoming famous, Spall.macht.Marke goes deeper. We uncover your individual natural talents, passions and achievements and condense them into your distinctive personality brand.
Your benefits:
- An attractive reputation as an expert in your category
- Your inner drive in a nutshell
- More meaning, energy and joy of life
- Clear compass for yourself and others
- Appreciation for what you do
Our 3 steps
ID process for
Branding
While personal branding is often understood as a guide to self-promotion and marketing or becoming famous, Spall.macht.Marke goes deeper. We uncover your individual natural talents, passions and achievements and condense them into your distinctive personality brand.
Your benefits:
- An attractive reputation as an expert in your category
- Your inner drive in a nutshell
- More meaning, energy and joy of life
- Clear compass for yourself and others
- Appreciation for what you do
Develop identity
In individual coaching or group workshops, you develop your identity on the basis of a preliminary self-image and external image analysis.
Sharpen profile
From more than 100 anonymous responses, we get to the heart of your credible identity.
Feel attractiveness
We translate your identity into concrete ideas for the future that you can put into practice immediately.
Development stories
Giving the corporate brand a face is an insanely powerful signal
In an interview, Timo Burger, head of the family-owned company Burgis Knödelliebe, tells us what great opportunities lie in CEO branding.
From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann
In the interview, the custom shoemaker reveals how she specifically works with her brand in practice.
From sales manager to strong brand: Heiko Lemke – a manager with attitude
When the Hamburg native started his new job as sales manager, he wanted to know how he could lead authentically and tangibly in practice.