In our ID analysis, we could prove that PFINDER is the inventor of cavity preservation. That was enough to clearly define the company from Böblingen as a pioneer. That was enough to clearly define the company from Böblingen as a pioneer.
In addition, we were able to harmoniously combine the two fields of business with the clear positioning on thinking ahead to create solutions that preserve value. This content framework also represented the action plan for the company in the future. PFINDER is THE pioneer. Everything they do is about thinking ahead. It is about preserving value. And has been since 1884.
These cornerstones of the brand identity melted together in the brand claim “Thinking ahead since 1884”. A brand promise that links the long history with the reason for customers to choose PFINDER.
Today, many employees see themselves as “solutionPFINDERs”. All this strengthens the brand in global competition and allows employees to identify with it – a clear profile and a future-oriented brand strategy for the next 140 years of history.