Why cosmetics brands rely on personalization

11. Jan 2022

Beauty Tech

In an interview with HANDELSBLATT, Christopher Spall explains why more and more companies and product brands are turning to personalization and what opportunities this opens up for consumers.

Every brand wishes to provide products for the customer that are incomparable.

Christopher Spall

The interview with Christopher Spall was conducted by Michael Scheppe.

Our core insight

Brands have the task of helping people to realize themselves and express their own identity. The degree of product individualization is increasing and ensures that companies are perceived as unique as their products.

Credits: iStockphoto.com/Sasha Brazhnik, HANDELSBLATT

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