Why cosmetics brands rely on personalization
In an interview with HANDELSBLATT, Christopher Spall explains why more and more companies and product brands are turning to personalization and what opportunities this opens up for consumers.
The interview with Christopher Spall was conducted by Michael Scheppe.
Our core insight
Brands have the task of helping people to realize themselves and express their own identity. The degree of product individualization is increasing and ensures that companies are perceived as unique as their products.
Credits: iStockphoto.com/Sasha Brazhnik, HANDELSBLATT
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In the press
Brand retreat for NIVEA: How a detox treatment brings more focus during growth
The brand NIVEA is withstanding the economic challenges of our time. We took a closer look at their brand management for Handelsblatt magazine.